The ATI Framework: How to Create a Successful Event Series

At Digital Rain, we've mastered the art of hosting impactful events that bring together industry leaders, foster meaningful connections, and deliver valuable insights. If you're looking to host your own event series, it takes more than just picking a date and booking a venue—a lot goes into making your event a success.

We’ve broken down our process into a simple step-by-step checklist, so whether you’re planning your first event or refining an established series, you’ll have the tools you need to make your event a hit.

1. Laying the Groundwork

Every great event starts with solid planning. Before the first invitation goes out, it’s i

Checklist:

✅ Create an event budget: Factor in venue, speakers, marketing, and contingency funds.

✅ Set clear goals: Define the purpose of your event—networking, education, or product launches. Ensure every decision supports your objectives.

✅ Develop a 3-6 month strategy: Outline your timelines for key milestones, from early planning to post-event follow-up.

✅ Choose your event team: From logistics to marketing, assign clear roles and responsibilities. This might be where DRM steps in!

Why it works: Setting these foundations early ensures a clear vision and alignment across your entire team, avoiding confusion as the event approaches.

2. Pre-Event Buzz

Generating excitement before the event is essential to ensure you get the right people in the room. This phase is where marketing and engagement come into play.

Checklist:

✅ Create your social media templates: Design branded templates for consistent event promotion across platforms.

✅ Launch a pre-event email campaign: Keep your attendees in the loop with event updates, speaker announcements, and more.

✅ Connect your LinkedIn ad pixel: Use paid social media ads to effectively target industry professionals.

✅ Optimize your B2B profile: Ensure your website and social profiles are ready to convert visitors into attendees.

✅ Test all content forms: Verify that all registration, feedback, and contact forms work seamlessly to avoid last-minute headaches.

Why it works: Building anticipation with strategic marketing ensures your event gets the visibility it needs, bringing in attendees who will benefit most.

3. Day-of Execution

Everything comes together on the day of the event. With months of planning behind you, smooth execution is key to delivering an experience that leaves a lasting impression.

Checklist:

✅ Create a streamlined schedule: Outline exact timelines for speakers, panels, and networking sessions. Keep contractors and event staff informed of key milestones.

✅ Ensure tech readiness: Test A/V equipment, live streaming setups, and registration check-in processes well in advance.

✅ Collect testimonials on-site: Have your team capture attendee feedback and testimonials throughout the day for post-event marketing.

✅ Engage attendees: Utilize live polling or interactive elements to keep attendees engaged and active throughout the event.

Why it works: Attention to detail and hands-on management ensure the event runs smoothly and participants have a great experience, reflecting positively on your brand.

4. Post-Event Follow-Up

An event’s success doesn’t end when the last guest leaves. Following up is crucial for maintaining momentum and building long-term relationships with attendees.

Checklist:

✅ Send post-event surveys: Gather feedback to understand what worked well and where improvements can be made.

✅ Share event highlights: Post event photos, videos, and key takeaways on your social channels and email newsletters.

✅ Nurture your leads: Continue the conversation with personalized follow-up emails, offering additional resources or invitations to future events.

Why it works: Proper follow-up keeps your brand at the forefront of your mind, strengthens relationships with attendees, and provides invaluable insights for your next event.

At the Heart of ATI: Why It Works for Us

At ATI, we’ve successfully implemented this framework to host events that attract top-tier attendees and deliver a seamless experience from start to finish. By following these steps, you can replicate our success and create events that are memorable and impactful for your attendees.

If you’re ready to take your event planning to the next level, reach out to our team to learn how we can help you create a standout event that drives results.

Turning Vision into Action

Turning your vision into reality requires thorough planning, smart marketing, and flawless execution. With this framework in hand, you’re well on your way to hosting an event that leaves a lasting impression and positions your company as a leader in the industry.

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Indulge in Culinary Bliss: A Guide to Fine Dining in Las Vegas During Your Conference Stay

LAS VEGAS —- Are you attending a conference in Las Vegas and looking to savor exquisite culinary delights? Whether you’re staying at the Aria or Vdara hub or even attending the two most awaited events of the year – NADA 2024 and AutoTech Investments – we’ve curated a list of top-notch restaurants that promise an unforgettable gastronomic experience. 

Note for Digital Rain Friends & Clients who are staying at the Aria/Vdara Hub:

Message us if you want to meet us at the VICE VERSA Patio & Lounge in the Vdara.

We first prioritized restaurants within walking distance of the Aria. Below is a list of ALL top-rated restaurants.

ARIA Dining Highlights:

Javier’s

High-end Spanish Dining: Immerse yourself in the rich flavors of Spanish cuisine at Javier's, offering an upscale dining experience in the heart of Aria. 

Price Range: $$$ 

Cuisine: Mexican 

Dress Code: Business Casual

Menu Highlights: Hand-shaken margaritas, Jalapeno Margarita, Camarones Al Mojo De Ajo, Callitos Mazatlan

Catch

Indulge in Asian-style seafood and steaks at Catch, a stylish locale within the ARIA hotel known for its unique craft cocktails and vibrant atmosphere.

Price Range: $$$ 

Cuisine: Asian, Seafood

Dress Code: Business Casual

Menu Highlights: Truffle Sashimi, Hit Me Cake, CATCH Roll

Din Tai Fung 

Experience contemporary Taiwanese fare and specialty dumplings at Din Tai Fung, an ARIA Resort & Casino culinary gem.

Price Range: $$

Cuisine: Pan-Asian

Dress Code: Restaurant Casual

Menu Highlights:  Mobile Takeout, Kurobuta Pork Xiao Long Bao, Pork Chop Fried Rice

Bardot Brassiere

Transport yourself to a 1920s French brasserie at Michael Mina's Bardot in ARIA, offering upscale fare and a polished central bar.

Price Range: $$

Cuisine: French

Dress Code: Upscale Casual

Menu Highlights: Beef Wellington, Chocolate Macaron, French Toast

Cathédrale

Revel in French-Mediterranean delights at Cathédrale, the elegant restaurant and bar in ARIA Resort & Casino's hotel lobby.

Price Range: $$$

Cuisine: French

Dress Code: Upscale Casual

Menu Highlights: The Omelette, The Quarternary, Paris-Brest

Carbone

Revel in French-Mediterranean delights at Cathédrale, the elegant restaurant and bar in ARIA Resort & Casino's hotel lobby.

Price Range: $$$$

Cuisine: Italian

Dress Code: Business Casual. Tank tops, swimwear, and open-toe shoes are not permitted.

Menu Highlights: Veal Parmesan, Spicy Rigatoni Vodka, Rum Cart

Salt & Ivy

Opt for a relaxed dining experience at Salt & Ivy, the ARIA resort's eatery serving creative breakfast and lunch, complete with a verdant poolside patio.

Price Range: $$$$

Cuisine: Italian

Dress Code: Business Casual. Tank tops, swimwear, and open-toe shoes are not permitted.

Menu Highlights: Veal Parmesan, Spicy Rigatoni Vodka, Rum Cart

Jean Georges Steakhouse

For a sleek dining experience, head to Jean Georges Steakhouse at Aria, featuring open-flame steak and seafood by the renowned Jean-Georges Vongerichten.

Price Range: $$$$

Cuisine: Italian

Dress Code: Business Casual. Tank tops, swimwear, and open-toe shoes are not permitted.

Menu Highlights: Veal Parmesan, Spicy Rigatoni Vodka, Rum Cart

Best in Vegas for All Conference Goers:

Venetian:

• HaSalon: A culinary delight at the Venetian, HaSalon offers an immersive dining experience with inventive and delectable dishes.

• Estiatorio Milos: Bringing the flavors of Greece to Vegas, Estiatorio Milos is celebrated for its authentic Greek cuisine and fresh seafood.

Sahara:

• Bazaar Meat by José Andrés: Located at Sahara, Bazaar Meat by José Andrés is a carnivore's paradise known for its innovative and extravagant meat-centric dishes.

Caesars:

• Restaurant Guy Savoy: Caesars hosts Restaurant Guy Savoy, a distinguished French restaurant offering an exceptional gastronomic journey.

• Ocean Prime Las Vegas: At Caesars, Ocean Prime stands out for its upscale seafood and steak offerings in a sophisticated setting.

Wynn:

• Delilah: Wynn's Delilah is a glamorous venue that combines a supper club atmosphere with a diverse and refined menu.

• Mizumi: Mizumi at Wynn offers a sophisticated dining experience with Japanese and sushi specialties.

• Lakeside: Wynn's Lakeside provides a picturesque setting and a menu featuring fresh and seasonal ingredients for lakeside dining.

MGM:

• Joël Robuchon: MGM hosts Joël Robuchon, a culinary masterpiece offering fine French dining and exquisite culinary creations.

Bellagio:

• Picasso: Bellagio's Picasso is known for its artfully crafted French and Spanish-inspired cuisine in an elegant setting.

• Mayfair Supper Club: Elevating the dining experience, Mayfair Supper Club at Bellagio offers a modern take on classic American cuisine with live entertainment.

Encore:

• Wing Lei: At Encore, Wing Lei showcases the artistry of Chinese cuisine in an elegant and culturally rich setting.

Palazzo:

• Mott 32 Las Vegas: Palazzo hosts Mott 32, which is which is known for its contemporary Chinese cuisine focusing on Cantonese and Szechuan flavors.

• Wakuda: Wakuda at Palazzo is a culinary gem offering modern Japanese cuisine by Chef Tetsuji Wakuda.

The Cosmopolitan - A Symphony of Flavors

• Cosmo: Our journey begins at Cosmo, where culinary excellence meets artistic innovation. This trendy hotspot offers an eclectic menu that caters to every palate. Cosmo is a gastronomic journey that transcends boundaries from signature cocktails to globally inspired dishes.

• Beauty & Essex: Step into a world of opulence and sophistication at Beauty & Essex. This chic dining venue, hidden behind a pawn shop-inspired entrance, combines modern and classic dishes. Indulge in an evening of culinary delight surrounded by luxurious aesthetics.

• STK: For those seeking a modern steakhouse experience with a vibrant atmosphere, STK is the place to be. This sleek and stylish establishment combines the elegance of a steakhouse with a chic lounge ambiance, creating a memorable dining experience.

• Momofuko: The brainchild of renowned chef David Chang, Momofuko is a culinary haven for lovers of Asian-inspired cuisine. With a focus on bold flavors and inventive dishes, this restaurant promises an unforgettable journey for your taste buds.

• Zuma: Embark on a culinary journey to Japan at Zuma, where contemporary izakaya-style dining takes center stage. The menu, crafted with precision and creativity, showcases the artistry of Japanese cuisine in a sleek and sophisticated setting.

• Scarpetta: A celebration of Italian culinary traditions, Scarpetta invites you to savor the essence of Italy in every bite. From handmade pasta to expertly crafted seafood dishes, this restaurant is a homage to the simplicity and authenticity of Italian cuisine.

• China Poblano: Chef José Andrés' culinary wizardry takes center stage at China Poblano, where Chinese and Mexican cuisines collide harmoniously. Experience the playful marriage of flavors, complemented by fun and inventive drinks that add a touch of whimsy to your dining experience.

Park MGM - Where Gastronomy Meets Elegance

• NoMad: NoMad, nestled within the sophisticated confines of Park MGM, is a culinary masterpiece that marries refined elegance with bold flavors. This restaurant, born from the famed NoMad Hotel in New York, promises a dining experience that transcends the ordinary.

• Bavette's Steakhouse & Bar: For aficionados of the finest cuts of meat, Bavette's Steakhouse & Bar is a carnivorous delight. This vintage-inspired steakhouse exudes old-school charm and offers a menu that pays homage to the timeless art of steak preparation.

Beyond the Neon Nosh: Offbeat Bites in Vegas 

• Lotus of Siam: Off the Strip, Lotus of Siam is renowned for its authentic and award-winning Thai cuisine, attracting food enthusiasts worldwide.

• Kabuto: A hidden gem, Kabuto specializes in authentic and high-quality sushi, providing an intimate and traditional Japanese dining experience.

• The Black Sheep: Offering a fusion of Asian and European flavors, The Black Sheep is an off-strip gem known for its creative and delicious dishes.

• District One Kitchen & Bar: Off the beaten path, District One Kitchen & Bar combines modern decor with Vietnamese cuisine, creating a unique dining experience.

• Partage: Off the Strip stands out for its French-inspired menu, presenting a culinary journey through elevated and contemporary dishes.

______________________

Attention NADA 2024 Attendees! If you’re attending NADA, you might as well join us at the AutoTech Investments Breakfast – The Ultimate Forum for Investors, Tech, Dealers & OEMs. Join us at our exclusive forum to indulge in invigorating conversations, cutting-edge insights, and unparalleled networking opportunities. Located conveniently within the NADA 2024 venue, ATI promises to be your go-to destination for automotive innovation and investment. Don't miss the chance to supercharge your NADA experience – swing by ATI and set the tone for a day of industry excellence and connection. We can't wait to welcome you to a morning of innovation fueled by investors at AutoTech Investments!

______________________

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City Showdown: The Top 10 Meeting Destinations You Never Knew Were This Cool!

Choosing the right spot for a meeting is super important. You want to make sure everyone can chat and get stuff done and that there's somewhere they can chill out and have a break too. Thankfully, many destinations can offer both. Here is a list of the top ten meeting spots guaranteed to impress with their exceptional meeting areas and delectable coffee break treats.

1. Orlando, FL: More than just the land of theme parks, Orlando is where business dreams come true.

Orlando is a great choice for hosting business gatherings due to its accessibility, accommodation options, convention facilities, and favorable climate. The city's international airport allows attendees from around the world to easily travel there. There are plenty of accommodation options to suit different needs and budgets. Orlando also offers top-notch convention facilities with modern technology and amenities. Additionally, the mild year-round climate makes it ideal for outdoor events.

2. Washington, DC: The capital of the nation and the master of all things political, where meetings have an extra dose of power.

The city's rich history and iconic landmarks, including the White House, the U.S. Capitol, and the National Mall, provide a backdrop that is both awe-inspiring and intellectually stimulating. In D.C., events can tap into the deep well of expertise offered by government officials, policymakers, and thought leaders who are readily accessible. This environment fosters the exchange of ideas and information at a level unmatched by any other location. Additionally, Washington, D.C.'s world-class facilities, including the Walter E. Washington Convention Center, are designed to accommodate a wide range of events, from intimate conferences to large-scale conventions.

3. Las Vegas, NV: What happens in Vegas... is usually a fantastic business conference or convention!

Las Vegas, Nevada, known for the infamous slogan "What happens in Vegas...," is an exceptional destination for meetings, events, and conferences. The city's exceptional range of accommodations caters to all preferences and budgets. Whether you're seeking luxury resorts, budget-friendly hotels, or unique themed properties, Las Vegas has it all. This variety ensures that attendees can find lodging that suits their needs, enhancing their overall experience. The city's unique atmosphere, coupled with its excellent transportation links, ensures that business events here are not just productive but also highly enjoyable, making Las Vegas an ideal choice for hosting successful conferences and conventions.

4. Miami, FL: Sip a mojito between meetings and soak up the vibrant culture of this coastal gem.

Miami, Florida, invites a unique blend of work and play for meetings, events, and conferences. Its modern conference facilities ensure efficiency, while the city's vibrant culture, beautiful coastal setting, and diverse culinary scene offer an enticing backdrop for attendees to unwind and connect. With its international airport and a network of transportation options, Miami is easily accessible for guests from around the globe, making it an ideal destination for events that seamlessly combine business and leisure, where attendees can sip a mojito and soak up the city's dynamic culture.

5. Chicago, IL: The Windy City can blow you away with its blend of business and pleasure.

Chicago, Illinois, famously known as "The Windy City," is an ideal choice for meetings, events, and conferences that seamlessly mix business and pleasure. It offers a remarkable blend of state-of-the-art conference venues, such as McCormick Place, and historic landmarks like The Drake Hotel, providing versatile settings to cater to various event needs. Attendees can be captivated by the city's diverse cultural scene, world-class dining, and iconic attractions, such as Millennium Park and the Art Institute of Chicago. Chicago's central location, with two major airports and an extensive public transportation system, ensures accessibility for participants. In this dynamic city, business can be conducted in a setting that both inspires and delights, where attendees can truly experience the best of both worlds.

6. San Diego, CA: Sunshine, surf, and serious business—San Diego's got it all.

The city's picturesque coastal setting, combined with an abundance of world-class conference facilities like the San Diego Convention Center and The Westin San Diego Gaslamp Quarter, creates a unique backdrop for gatherings. Attendees can take advantage of the city's pleasant climate and beautiful beaches while engaging in serious business discussions. San Diego's vibrant cultural scene, with attractions like Balboa Park and the San Diego Zoo, adds an extra layer of enjoyment to events. With easy access via San Diego International Airport and a range of transportation options, it's a seamless blend of work and leisure that makes San Diego an ideal destination for successful and enjoyable meetings and conferences.

7. Phoenix, AZ: Heat up your networking game in the Valley of the Sun.

Picture this: sleek conferences at the Phoenix Convention Center, and receptions with panoramic desert views at venues like The Clayton on the Park. The city's desert charm, vibrant arts scene, and outdoor adventures add a unique spice to events. With direct flights into Sky Harbor International Airport, your attendees can bask in the warmth of networking success while soaking up the golden rays of the Valley of the Sun – a recipe for unforgettable meetings and conferences.

8. Atlanta, GA: Where southern charm meets corporate swagger.

Imagine your conference at the Georgia World Congress Center, followed by a gala at The St. Regis Atlanta, a venue dripping with elegance. Attendees can savor sweet tea and explore the city's rich history, with attractions like the Martin Luther King Jr. National Historic Site. The city's Hartsfield-Jackson Atlanta International Airport, one of the world's busiest, ensures easy access for guests. In this dynamic metropolis, where peaches and profits thrive side by side, Atlanta is the ideal locale to infuse charm and swagger into your meetings, events, and conferences.

9. Dallas, TX: Big business thrives in the Big D.

Dallas, Texas, where "big business thrives in the Big D," is like the Texan cousin of your favorite conference city where meetings are bigger, bolder, and accompanied by the friendly drawls of locals at the Kay Bailey Hutchison Convention Center. And for some southern flair, your gala at the iconic Southfork Ranch, where the only oil you'll find is in the salad dressing. Dallas loves mixing big ideas with a side of BBQ, and with DFW International Airport, it's as easy as pie (or pecan pie, to be precise) to get here. So, saddle up and discover why Dallas is where big business meets big fun for your meetings, events, and conferences.

10. New Orleans, LA: Laissez les bons temps rouler—let the good times roll, especially when you're mixing business with beignets!

New Orleans, Louisiana, is a place where spreadsheets get a jazzed-up makeover, and PowerPoint presentations come with a side of powdered sugar. Swap your boardroom for the New Orleans Ernest N. Morial Convention Center, then jazz up your evenings with a fancy do at the Bourbon Vieux because business here is as lively as a Mardi Gras parade. And the best part? When you arrive at Louis Armstrong New Orleans International Airport, you'll be met with a warm "Laissez les bons temps rouler," and the good times will start rolling before you know it!

Meetings are a platform for work and an opportunity to build relationships and discover new possibilities. These cities are ideal for productive, motivating, and memorable gatherings. Whether you are skilled at making connections or have a passion for coffee, these meeting destinations will leave you craving more.

If you don't know where to start, book DIGITAL RAIN INC.!

The Unseen World of Event Management: Where Superheroes Don Capes and Headsets

Event management might seem like a typical 9-to-5 job, but behind the scenes, it's a realm where superheroes don capes and headsets. You can't even tell where they are sometimes. Imagine a world where event planners battle chaos with checklists, taming unruly timelines, and orchestrating grand galas like a symphony.

Kelli and April with Truvideo

The Meeting Room: Where Dreams Become Reality

Event planners gather like Avengers at a secret council in the mysterious depths of the meeting room. Armed with laptops and coffee mugs, they discuss the fate of events yet to come. You might spot Captain ClickUp, ensuring no detail goes unnoticed, and Wonder Wi-Fi, ensuring the internet connection is strong, ready to defeat the dreaded buffering wheel.

The Venue: A Magical Wonderland

Ever wonder how a bland venue transforms into a magical wonderland? That's the work of the Venue Enchanters. Armed with drapes, twinkling lights, and a sprinkle of fairy dust, they turn any space into a realm fit for Cinderella's ball. And if the A/V system misbehaves, DJ Decibel is there to drop the beat.

Photo: Fontainebleau, Las Vegas | AutoTech Investments’ Venue for February 2nd, 2024

The Catering Crusaders: Food, Glorious Food

The Catering Crusaders, led by Chef Superchop, take charge of the culinary universe. They ensure that guests leave with full stomachs and smiling faces. Watch them whip up magic in the kitchen, battling dietary restrictions with flair and flavor.

The RSVP Realm: Where Mysterious Guests Dwell

Enter the RSVP Realm, a land where mysterious guests dwell. Sometimes, they vanish like ghosts, only to reappear at the last moment. This is where the RSVP Wizards work their magic, solving the puzzle of guest lists and ensuring enough chairs for everyone.

The Entertainment Extravaganza: Lights, Camera, Action!

At the heart of every event lies the Entertainment Extravaganza. Here, the Entertainers of Enchantment, led by Maestro Microphone, craft the perfect stage for show-stopping performances. From magicians to musicians, they orchestrate the magic that leaves audiences spellbound.

The Cleanup Crusaders: After the Party's Over

The Cleanup Crusaders enter when the glitter settles and confetti litters the floor. Armed with brooms and trash bags, they restore order to the event world. They're the unsung heroes who ensure the venue is ready for its next transformation.

The Post-Event Potion: Reviews and Reflections

After the event, it's time for the Post-Event Potion. The Review Riddlers collect feedback, and the Reflection Wizards ponder the successes and areas for improvement. It's a time for event planners to hone their skills, learn from their adventures, and prepare for the next mission.

Remember the hidden realm of event management the next time you attend an event. It's a world where superheroes don capes and headsets to craft unforgettable experiences. Behind every event's success is a team of dedicated professionals who transform ordinary moments into extraordinary memories.

Let's raise a toast to these rain-makers, chaos-tamers, and creative dream-weavers of DIGITAL RAIN who breathe life into events!

Level Up Your Event Promotion: The Power of Social Media Contests!

Hey there, event enthusiasts!

Looking to add a sprinkle of excitement to your event promotion strategy? How about we turn up the fun factor with social media contests? That's right, we're gamifying your event promotion game, and it's going to be a wild ride!

1. Hashtag Hunt: Have you ever seen a hashtag take on a life of its own? Create a unique event hashtag and challenge your audience to a digital scavenger hunt. Hide clues in your posts, stories, and even event flyers. The first to solve the puzzle wins a golden ticket to your event!

2. Meme Wars: Who doesn't love a good meme? Host a meme-making contest where participants put their humor to the test. The most hilarious event-themed meme wins a prize (and instant internet fame).

3. Dance-Off Delight: Get your followers moving! Challenge them to create a short dance video featuring your event theme or hashtag. The most creative and energetic dancer wins a VIP pass to your event, complete with a front-row seat!

4. Riddle Me This: Channel your inner Sphinx and craft event-related riddles or brain teasers. Post them on social media and invite your audience to solve the mysteries. The quickest thinkers earn themselves exclusive event merchandise.

5. Caption Contest: A picture is worth a thousand words, but a clever caption is worth a ticket to your event! Share a quirky event photo and let your followers unleash their witty wordplay. The punniest caption takes home the grand prize.

6. Artistic Showdown: Calling all budding Picassos! Encourage your creative crowd to submit event-themed artwork. Paintings, sketches, or digital designs—let the artistic juices flow. The masterpiece that wows the judges gets VIP treatment at your event!

7. Pop Quiz Party: Test your audience's knowledge about your event or its theme with a series of quick quizzes. A correct answer means one step closer to becoming an event VIP. Get those brain cells flexing!

Remember, it's not just about prizes; it's about building excitement, engaging your audience, and making your event the talk of the town. So, roll out the red carpet, grab your party hat, and let's gamify your event promotion like never before!

Ready to take your event promotion to the next level? Let the games begin with Digital Rain!

Event Planning 101: Keep the Chaos at Bay With These 5 Things To Consider When Planning An Event

Are you planning an event? Buckle up because it's like herding cats in party hats. Don't worry anymore; Digital Rain wizards will break it down.

Guest List Tetris

As you create the guest list, prepare for the age-old dilemma of fitting Aunt Agatha, who despises Uncle Bob, at the same table as Cousin Lucy, who thinks she's a unicorn. Pro tip: Add a dash of charm, a sprinkle of diplomacy, and a pinch of humor to make it work.

Foodie Feats

When it comes to event planning, remember that the food is the real VIP. And if you're not a culinary whiz, don't be afraid to call in backup. Just remember, the more dessert, the merrier!

Music Mayhem

The right playlist is like a magic wand that can turn a gathering into a dance-off. Ensure your uncle's polka obsession doesn't clash with your cousin's hip-hop beats. Create a harmonious mix, and don't forget to include the Macarena for nostalgic giggles.

Décor Dilemmas

Balloons or bunting? Tinsel or fairy lights? The world of event decor is like a glittery maze. Pick a theme and go wild! And if you accidentally pop a balloon, pretend it's part of the entertainment.

Unpredictable Weather

Mother Nature has a quirky sense of humor. Your sunny outdoor picnic might turn into a dance party in the rain. Have a Plan B; remember, rain-soaked clothes are part of the adventure!

In the world of event planning, expect the unexpected and embrace the chaos with open arms. After all, the most memorable moments often arise from the quirkiest mishaps. 🌟

Need help with your events? Book us now!

A Night to Remember: West Ranch Casino Night in SCV Managed by Digital Rain Inc.

The Santa Clarita Valley (SCV) has always been known for its vibrant community spirit, and this year, that spirit was on full display at the West Ranch Casino Night. Managed by the exceptional team at Digital Rain Inc., this event was nothing short of spectacular.

The Venue: A Slice of Vegas in SCV

Digital Rain Inc. brought the glitz and glamour of Las Vegas to the heart of SCV. The event was held at a stunning venue, transformed into a dazzling casino wonderland. As guests stepped in, they were greeted by the allure of blackjack tables, roulette wheels, and the unmistakable clinking of poker chips.

A Night of Fun and Entertainment

The West Ranch Casino Night was more than just a fundraiser; it was a night of pure entertainment. Attendees were treated to a vast array of casino games, each run by friendly and professional dealers. Whether you were a seasoned poker pro or trying your luck for the first time, there was something for everyone.

Prizes Galore

The excitement reached a crescendo as the night's winners were announced. The prizes up for grabs were nothing short of fantastic, ranging from luxurious weekend getaways to the latest tech gadgets. The grand prize, a dream vacation package, had attendees on the edge of their seats.

Gourmet Dining and Cocktails

No casino night would be complete without delectable food and drinks. The event featured a gourmet buffet, ensuring guests were well-fed throughout the night. The bar was stocked with a wide selection of cocktails and beverages, keeping the spirits high as the evening unfolded.

Community Bonds and Fundraising

What truly set this event apart was its sense of community. The West Ranch Casino Night brought together residents, local businesses, and volunteers, all with a common goal: to support their community; the West Ranch Football Team. Every dollar raised at the event went towards the team, making a lasting impact on the students and their school.

WR Football Booster Club Auction and Silent Auction

Digital Rain Inc.: The Event Management Maestros

A significant part of the event's success can be attributed to the exceptional event management provided by Digital Rain Inc. They flawlessly orchestrated every aspect of the evening, from the casino games to the exquisite décor and lighting, ensuring that every detail was picture-perfect.

The West Ranch Casino Night was an unforgettable night of camaraderie, entertainment, and giving back to the community. It showcased the magic that can happen when a community comes together with a shared purpose. As the chips were stacked and the roulette wheels spun, one thing was abundantly clear: SCV knows how to throw a party, and with the help of Digital Rain Inc., they did it in style. Here's to many more unforgettable nights in the Santa Clarita Valley.

NADA Vegas Travel Tips

NADA Vegas Travel Tips

Want to source more options check out: LAS VEGAS EVENTS

All roads lead to Sin City for this year's NADA show, which takes place March 10-12 at the Las Vegas Convention Center — the first in-person event since COVID. That means there's plenty to do if you want to escape the hustle and bustle of the convention center. We've compiled some of our favorite must-sees if you're planning to hit Vegas for the big event. Whatever you do, don't forget to say hello to our CEO, April Rain, who will be at our client Truvideo's booth! 

Read more: What are the NADA 2022 turnout expectations?

PLAY

Walking inside the Neon Museum is like being transported back into history with its incredible memorabilia collection from Vegas' yesteryear. You'll find original signs from casinos that are no more, providing a glimpse into the city's illustrious past. Allow an hour to walk through the museum and another 10 minutes to explore the gift shop.

Omega Mart might seem just another grocery store, but look closer and you'll notice products that Walmart would never sell. Frosted hay, tattooed chicken pieces, gummy pickles — the shelves bulge with weird and wonderful items that look like they come from another planet. This immerse art installation is the brainchild of art company Meow Wolf, and it's the most fun supermarket you'll ever visit. 

EAT

Over the last couple of decades, Las Vegas has become a hotspot for world-renowned restaurants and chefs. Here are some of the best restaurants in Las Vegas, ranked for their affordability and with an emphasis on local favorites: 

Lotus of Siam 

Andre’s French Restaurant 

Greek Isles Lounge Caesars Palace

Bobby Q’s Barbecue Palace

Grill Town Square

Big Wong Restaurant Chinatown

Firefly Tapas Kitchen

Sparrow

Beauty & Essex 

WATCH

As well as all the Las Vegas residency shows that populate The Strip, there are some special events taking place in the city on NADA weekend. Smokey Robinson plays The Venetian on March 11 and 12, while rockers Widespread Panic will delight audiences at The Theater at Virgin Hotels on the same dates. 

RIDE

NADA has a free shuttle bus service that connects event-goers to the Las Vegas Convention Center. The service picks up passengers from select hotels and runs from March 10-13, with services every 10 minutes during peak times. Check out bus schedules and drop-off locations here. 

There is also the Las Vegas Regional Transportation Commission (RTC) operates four major rail lines in Las Vegas: the Deuce on the Strip & Downtown Express, the Strip & Downtown Express, the Centennial Hills Transit Center MAX, and the newest line serving the South Strip Transfer Terminal (SSTT). The Deuce on the Strip & Downtown Express provides service to the NADA Expo 2022 convention center route.

Alternatively, use a car service to take you to the center of the action. Some of the most popular service companies include Personal Sedan Service and Asterride. 

GO

NADA Expo 2022 will be hosting various dealership events and shows. There will be something for everyone. All the convention’s events and meetings are free and open to the public, but registration is mandatory. Some events may require additional registration, RSVP or tickets.  We will see you there!

Need more NADA advice? Check out our blog Rain’s Guide to Conferences

Rain’s Guide to Conferencing

My Master List for Success and Survival…

A comical yet essential list of conference survival tips.

Authors Notes:

I have attended 70+ events and have collected the words and wisdom of the most successful veterans in the space. If you do conferences right, there’s a lot of power and value in them. Depending on your conference strategy, you can either grow your network and create professional momentum… or you can return broke, tired, and hungover!

So pay attention to my list below because it won’t steer you wrong.

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“I have every new hire read this blog before attending a conference.”

Jim Flint, Author, Car Dog Millionaire

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Define your objectives.

What are the goals of your trip?

Is it to find specific solutions or get motivated. Are you planning to look at products, earn new business, meet new people, or do you just want to go on a trip and have your company pay for it?

Clearly define what you hope to achieve.

Go in with a game plan

What do you need to accomplish to achieve your goal?

Who do you need to meet? What demo do you need to schedule? What do you need to learn? Stay focused on your goals because once you get into the conference it’s mayhem.

Susan Given’s tip is to Block Schedule the times and locations in your Calendar. Print a back up copy.

Ok Siri ‘Make a note”

FACT: You WILL forget most of what you learned unless you take the time to jot it down. Prioritize key information and contacts.

Voice memo your notes, “To-Do List”, goals, and tasks. Create your action items.

If you are sending an employee, require them to give a presentation to the rest of the company on what they learned.

Find my friends

Stalking is creepy, but tracking people that want to be found is acceptable.

For example, turn on Apple Find my friends or Google location sharing with your team during the event.

Follow the event's hashtag so you can stay current with attendees’ on social.

Wear Comfortable Shoes

Avoid high heels or new shoes, after a 16hr day your feet looked like molded plastic Barbie feet.

IF you are going to wear heels, pack foldable flats in your clutch, so you don’t find yourself sneaking into the hotel barefoot and blistered.

Pack Moleskin for blisters.

Maximize your exposure.

Meet as many people as possible.

1000’s of amazing people and a handful of weird ones.

Get out there and meet people. They are the biggest reason we go to conferences, otherwise, we’d be at home doing webinars in our pajamas!

Photo: April Rain, Kevin & Julie Frye, Kate Wilson & Grant Cardone.

Consider the source.

Be objective when listening to pitches.

There is a lot of good content out there, but there are also a lot of people who are motivated strictly to sell their product.

Research the speakers and products before you attend. It can save a lot of time.

P.W.I. Laws

Never Post While Impaired

Friends don’t let friends post while intoxicated.

Just to be safe, don’t post anything past 10 pm. Nothing good can come of it.

Do not skip dinner and go straight to drinking root beer vodka from an ice bar.

I know this seems highly specific but it happens more than you could imagine.

Don’t Be Stupid

Everything ends up on Social Media, so don’t get your picture taken or do anything that you don’t want your boss, partner or mom to see.

This is tied to the P.W.I Rule.

You are NOT a Rockstar.

Something happens to people when they are traveling and around thousands of people. They get caught up in the whirlwind of parties and free drinks.

Know your limits. Remember that vendors, do a lot of conferences. They are pros. Don’t try to keep up, especially if this is your first event after the covid. Your party stamina may not be up-to-par.

Pace Yourself

I also know that my ability to give a sh*t decreases as time goes on.

On Day 1, I want to solve all of the world's problems but by day 3, I am not sure I even brushed my hair!

When you are exhausted you will be less focused on achieving your goals. Create “cut off” alarms. Leave when it goes off.

Friendly Fire

Be a considerate tagger.

Show people the pic and offer the first right of refusal. If they hate it, delete it.

I also don’t criticize or slam on social media. Social karma is a b*tch.

Be kind to us older gens, absolutely no high-resolution pics. Use the iphoto portrait mode or an Instagram filter!

Stay hydrated.

Travel, alcohol, and sleep deprivation can take their toll.

Sean Peoples Tip: Electrolyte powders or Coconut Water helps to keep you hydrated, alert and increase your immune system.

If you’re really in bad shape hit up an IV hydration bars.

Eat Healthy

I am the worst at this. I found myself surviving the weekend on granola bars and five-hour energy drinks.

Order room service breakfast It’s pricy but worth starting your day off right.

If you see one - hit up a Pressed Juicery, The Almond protein drink with a probiotic ginger shot do wonders for your general wellness.

Running on empty

At 3 pm you are least retentive, which is a good time to rest, recharge yourself and your phone.

It is the worst to be disconnected in the evening just as you are trying to locate everyone. I always bring at least two backup batteries.

Apple makes a wireless MagSafe battery pack that I love.  

Transportation

Utalize the free shuttle running daily but if you don’t want to wait. Uber or Lyft will be a life-saver. The hotels hide the rideshare locations so locate them when you check in.

Mints. Mints. Mints.

When you are trying to network and you smell like yesterday’s cocktail hour and stale coffee you may not be conveying that long-lasting impression you are hoping to achieve.

This is my pet peeve, be cognitive of your choices! Pass on the pesto, don’t even look at the garlic bruschetta and if you eat baked fish don’t come within a mile of me! I have been known to mace people with Binaca spray.

Follow the Cool Kids

Befriend the socialites. Find The Paris Hiltons of the event they will always be up-to-date with the conference activities.

Create a group of well-informed conference buddies that agree to share all the hot spots in exchange for you doing the same. 

I already have mine on group chat!

Dress For Success

People will never fault you for looking too nice. But if you look like a slob, it will impact peoples’ perception of how you do business.

You never know who you will meet, so I believe it’s always better to be safe than sorry. I know it’s inconvenient, but if it helps you make a good impression then suck it up.

Reminder you that you are not there to score so go easy on the Creed

Swag Strategy

Raiding the free booth prizes.

Be sure to do this on day one. That way you’ll be sure to get all the cool phone holders, flashlights, and even teddy bears to bring home to the kiddos.

If you wait until the last day, you’ll be leaving with gum and a foam stress ball!

Family Vacation Syndrome.

Trying to keep track of your group can drive you crazy. Don’t get sucked into other people’s agenda.

If you are traveling with a group, set times to sync in advance. Start with an early morning coffee, then divide and conquer.

Strategic Cocktailing:

This is an art form not to be taken lightly.

A co-worker once said “April don’t stay out late! Business doesn’t happen at the bar.”

What? I am pretty sure a lot of my business connections have come from cocktail reception. I’m naturally outgoing but many people need to be in a relaxed social setting before they are comfortable getting to know others.

I’m sorry I forgot your name.

Hashtag awkward! Unless you are a savant, it’s impossible to remember so many people’s names.

Download an apps like ScanCard Biz and scan people’s business cards each day from your phone and load it straight into your CRM.

At Digital Rain, we have gone paperless with individual QR codes and Contact Link: https://qrco.de/AprilRain

Just the essentials

Conference packing takes some serious planning skills. You need to be comfortable, yet professionally, Prepared to go from the convention florescent lights to five-star dinners, to cocktail receptions when there is no time to change in between.

Plan multipurpose outfits. A black casual cocktail dress is essential. I will inevitably spill something on myself and black helps to camouflage such mishaps.

Packing Favs

Here’s my quick checklist of useful items you may forget about: 

1. Puffy eye cream for the sleep-deprived

2. Eye drops

3. A huge stack of business cards (or QR codes)

4. Dry shampoo

5. Tylenol

6. Vitamins

7. Cash

8. Breath mints

9. Flats

10. Liquid IV

11. Travel Humidifier

NEED HELP WITH YOUR EVENT? CONTACT DIGITAL RAIN TODAY TO SEE WHAT WE CAN DO TO HELP YOU MAXIMIZE YOUR EVENTS.

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What are the NADA 2022 turnout expectations?

What are the NADA 2022 turnout expectations?

As NADA approaches many companies are worried about attendance due to the recent Omicron surge. Coming from CES during the peak of the Omicron infection, we have premium tips on what to expect & how to maneuver COVID Protocols.

Tips:

1. Ensure you have your updated COVID Vaccination on you. At CES they verified complete vaccination status through the Clear App. However, if NADA chooses a different route you may need your COVID Vaccination Card with you to get into the event. 

2. Prepare for multiple COVID tests. CES provided a COVID self-test for each day of the event, expecting attendees to take the self-test before attending the event. 

3. Most importantly do not stress! After experiencing all the amazing exhibits COVID will be the last thing on your mind. Especially when visiting the innovative and exceptional Truvideo Booth. 

Although CES 2022 had a negative 75% attendance compared to the last two years, we are sure NADA will have a high attendance expectancy due to the drop in Omnicron Variant and the successful COVID safety protocols from past events.

We hope these tips will prepare and excite you for NADA this March! Our CEO April Rain will be in attendance at NADA be sure to check her out at our client Truvideo’s Booth!

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Even though CES yielded a fraction of its typical attendance, they still had more than 40k people show up in Vegas last March, and that was at the height of Omicron.

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The Rainmaker Report: DIY Marketing Hack

This just in, we have discovered the perfect Digital DIY Marketing Hack that will increase social engagement in no time. The perfect DIY Marketing hack is a customized Social Media Filter. This is a fun, creative, and easy way to gain social media attention for free. 

I know some of you are like, “What’s a filter?” and some are like, “What! No way! Tell me now!”

Well, for the “What’s a filter” crowd, a filter is an overlay people often put over their photos or videos on Snapchat or Facebook & Instagram Stories. It may sound complicated, but it is actually quite simple. 

via GIPHY

Snapchat, Facebook, and Instagram offer the ability to create completely customized filters for free using their easy-to-use programs, Geofilter and SparkAR. 

Snapchat uses people’s location to display unique filters. Through Geofilter, anyone can create a perfectly styled filter for their event, store, or anything else. 

The Geofilter option will draw users in to find out more about what is going on around them. Imagine tourists are new to the area and looking for things to do. As they are exploring and posting their explorations on Snapchat for all their followers to see, they scroll through the filters to find a pop-shop or event nearby that they can attend. While at the event, they take more pictures using the fun Geofilter, and people around them or who follow them see the fantastic event plus  Geofilter and get drawn into the event. 

A Geofilter is a great way to promote an event, a new product, or a pop-up shop. The Geofilter is only for Snapchat; however, Instagram and Facebook have an entire AR (Augmented Reality) design studio where you can create your own AR customized filter.

SparkAR Hub is Facebook & Instagram’s free filter design studio. It is entirely free to use and has a bunch of creative options available. The platform may seem complex but don’t get discouraged; it is user-friendly, and after a couple of minutes of exploring, the program is no longer seemingly complex. 

Creating your own filter on Facebook and Instagram is a great way to generate exposure for products or your business in general. Many people spend time looking through the filters Facebook and Instagram have to offer on their completely free marketplace. The marketplace acts like any other search engine, the more popular the filter, the higher it is on the rankings, and people can search filters using tags that are associated with it. 

Take it from Pop-icon Selena Gomez. When her new album Rare came out, her team created a custom AR Filter to promote it. The filter both played the song Rare and offered a beautiful butterfly effect. The filter exposed the song to people who may not necessarily listen to her music because it was an option for every Instagram user. 

So sit down, get creative and have fun creating customized filters that are proven to help generate business awareness on three major social media platforms. 

Want to hear more unique Marketing tips? Sign up for our Newsletter to never miss another Rainmaker Report!

The Rainmaker Report: Retail & Packaging Concepts

Everyone’s brain is programmed to release dopamine when they are expecting to receive a reward. The secret sauce is creating engaging campaigns that satisfy consumers’ dopamine fix. But how in the unicorns do you do that? 

Well, we found 3 ways leading companies provide the perfect dopamine fix through their packaging. 

1.  Trident's Unique Smile

There's no guessing why Trident made their gum look like a perfect pearly white set of teeth. Trident wanted their product packaging to both, stand out in stores and showcase how their gum will give you the perfect smile. 

It is not only about creative packaging but product placement. When a customer is going through the checkout line in the store and is most likely bored, they are looking to the items around them for entertainment. That is where the unique Trident smile comes in, the packaging draws the consumer in to grab the product, and the mixture of being next in the checkout line and wanting to continue the entertainment will lead them to purchase the product. 

2. It’s all in the packaging

Many companies like Mini Cooper, Apple, and Pizza Hut have fun unique packaging that makes any consumer excited to see what is inside.

Imagine purchasing a Mini Cooper and you receive a mysterious-looking box. You excitedly and curiously open the box to find a fun and great surprise, a spy game! The game gives you an extra excitement to the purchase of your new Mini Cooper and it revalidates why your purchase was a great one. 

3. Get a gift every month!

Or so it seems… Many companies like Fabletics, Birchbox, Lovevery, and more have created monthly subscription boxes for any and every niche. Gifts are the ultimate dopamine releaser. And with these subscription boxes, it’s like getting multiple gifts every month!

Fabletics for example is the perfect subscription box for women. It comes with makeup samples, candle samples, jewelry, nail polish, and more! With the monthly subscription prices being very minimal many people forget they spent the money and remember the seemingly free gifts that show up at their door every month!

Did you find our secret ingredient helpful? Follow us on Social Media, and Subscribe to our Newsletter to hear the latest report on Marketing Trends and Tips!

How to Make the Perfect Landing Page for your Small Business

If you’ve been running an online business in recent years, chances are you’ve heard the term “landing page.” 

Contrary to popular belief, a landing page isn’t your homepage. An effective landing page is a standalone powerhouse that specializes in converting site visitors into precious leads. 

Specifically, a landing page is where you direct potential customers when they click on a link promotional link embedded in your email or any other marketing channel. Once visitors reach the page, they’ll receive a prompt to exchange personal information for exclusive goodies. And since you’re supposed to attract each visitor, your landing page should never contain distractions (site navigation links, we are looking at you). 

While landing pages mean a lot to all companies, it’s a game-changer (as cliched as it sounds) for small businesses. Landing pages are a surefire way to send your treasured first-time audience right down the slippery slopes of your sales funnel — as long as you pay heed to some critical design elements. 

A Polished Headline 

What’s in a headline? Essentially, it is the core message you need to convert your visitor, conveyed with the fewest possible words. Try to limit your headline to five words (or ten words at max, but that’s pushing it). If you need to clarify your offerings further, use a sub-headline or the first paragraph of your landing page copy. 

For example, a headline could read, “Sign up for the Perfect Chatbot,” while your sub-headline follows up with “a revolutionary tool powered by the latest AI technology.” A lengthy headline will lose your visitor’s attention fast, so avoid it at all costs. 

Visuals Are Your Friends

Few people enjoy parsing through a wall of text. Your visitors are more likely to pass on a hot deal than comb through the jungle of words on a landing page. For the best results, add visuals to beautify your offer — anything from brand logos to graphics, videos, and gifs. Create a visual treat that gains attention immediately and make full use of white space. They offer visitors breathing room to ponder over the deal and let the details sink in before giving the go-ahead.  

Optimize Your Form

An incredible landing page for small businesses should cut to the chase. Specifically, use a well-vetted and concise digital form. Rather than asking for the moon, keep your questions practical/reasonable. If your business involves educational software for preschoolers, there’s no need to ask about dad’s position in the office. Keep your fields relevant, and visitors will be more willing to complete the form and give you that conversion. 

Don’t Forget the Buttons

Sure, underlined or emboldened CTA text might draw some attention. But if your small business aims to rally the crowd toward action - you’ll need some well-designed CTA buttons. Also, the CTA text plays a part in generating interest. You should avoid vapid, passive button texts like “sign up” for something more conversational such as “I’m up for it!”

Quality marketing for small businesses is all about visitor engagement, and stunning landing page buttons will do just that. 

Digital Rain Inc. — Landing Pages that Pop

You might come up with the most alluring landing page, but your efforts are in vain without a measurable system. With advanced platforms like HubSpot, you can monitor the effectiveness of your landing page conversions and justify that landing page ROI. 

If you dread content-building semantics and how to make your landing page work without copious risks, then Digital Rain has got the answers. Our talented and dedicated team has the experience and expertise to create an incredible landing page that evokes the spirit of your brand. That’s why 9 out of 10 unicorns choose Digital Rain for their branding strategies. 

So, let’s start the conversation for that conversion. Contact us to learn How to make a legendary Landing Page for your small business.

Memes and Marketing: Engage Gen Z with Trendy Humor

Memes and Marketing: Engage Gen Z with Trendy Humor

Every year, the newest generation, Gen Z, is hitting the workforce more and more. They’re equipped with newly found income and curiosity to explore the market. This generation is on the rise and on their way to becoming the future majority of your customer base. In 2020, Gen Z already made up 40% of all U.S. consumers! With each generation, there’s a different way to advertise products to them. Considering 69% of Gen Z reported finding ads disruptive, it’s time to take a fresh approach – Memes!

Traditional print and TV ads might’ve worked with baby boomers, but that’s not the case today. In order to best reach and engage today’s up-and-coming audience, marketers need to get creative. By incorporating memes into your marketing strategies, businesses can gain traction online and deliver content right to their customer’s phone. Bear in mind that Gen Z spends an average of 250 minutes a day on their smartphones. So, this is perhaps the hottest way to reach your audience. Especially since old-school tactics get ignored by a large chunk of the new consumer population. This blog will discuss how to market your brand to Gen Z by using the popularity of memes!

Why Do Memes Work?

Gen Z is an infamously difficult group of consumers to market to. Traditional marketing methods have become largely unpopular due to their disconnection to younger people on a cultural level. However, memes on the other hand are something that everyone in Gen Z can relate to. Take Denny’s for instance:

This classic Denny’s meme was a massive success. It gained hundreds of thousands of likes and retweets at an insanely quick pace. This post was entertaining and relevant to common memes at the time. Yet, while appealing, it’s also extremely cheap and highly shareable. Making a meme like this costs almost nothing, but can have a huge payoff when done right. So, by taking advantage of all of the latest and most popular social media websites, businesses small and large stand to benefit. Let’s take a look at how to use memes in marketing effectively:

Make Memes That Sound Organic

Even though memes are a great way to market to Gen Z, a lot of businesses struggle with it. This is because they often seem forced. Customers will see this as an ingenuine cash-grab by companies. So, a 65-year-old who’s never used Reddit or made a meme looking to cash-in on trendy humor is probably not going to work out well. You need to be familiar with meme culture and how that fits in with your brand. Focus on putting emphasis on entertainment over profit and your audience will engage.

Take Advantage of Trends

Meme culture is ever-changing. So, memes from last year, or even last month, might not be relevant anymore. To get the best response, you should know what’s trending. Follow some meme accounts on social media and make sure to stay up-to-date. Content that’s currently going viral holds the hottest opportunity for success.

Know Your Audience

If you’re a serious company with a serious audience, then memes might not be for you. However, a lot of companies can get aboard the meme express and knowing your audience is a big part of that. Just like any marketing, there should be a strategy behind your memes. You need to know who you want to engage, what your target audience is most likely to respond to, and what social media platforms they use.

Be Familiar with Social Media

Facebook, Instagram, LinkedIn, Tumblr, TikTok, Reddit. Nowadays, there are a lot of platforms to choose from. Yet, that doesn’t mean they’re all the best fit for your business. For example, LinkedIn is a professional, business-centered platform. If you want to run a B2B marketing campaign, would these companies respond to memes? For the time being, that poses potential risks. Currently, a lot of Gen Z typically fills lower-level roles in businesses. So, it’s likely that you would be sending memes to the older generation where memes aren’t as popular.

While posting memes on multiple accounts is a good idea, it’s still important to know each platform. For instance, food related content is especially popular on Facebook and Instagram. To further the engagement of your meme, make sure to delve into analytics to gather information on your audience. Just like any ad, information such as post time or demographics should play a role in the creation and posting of your meme.

Furthermore, you can increase your meme marketing prowess by becoming an expert in each platform’s unique capabilities. For Instagram, you can research the best hashtags to tag onto your post, or even create and promote one to help guide the trend. For Facebook, you can make a contest or get involved in meme groups to further post reach. Familiarizing yourself with your platforms is key to success!

Make Original Content

This one can take a bit more effort and creativity, but have some great payoff! Making original content is a great way to stand out and make more of a splash. Keep in mind that original content usually works best for existing brands with large amounts of followers. For small companies, hopping on a trend tends to be an easier way of increasing engagement. This is because the general public may be unfamiliar with the company, but know the meme. Nevertheless, well-made original memes can be a fantastic way to show your audience that you’re relatable.

5 Key Ingredients to Rock a Great Email Campaign

The modern technological age has brought about a new era in marketing. Social media campaigns are taking the world by storm and millions solely focus their efforts there. Yet, marketing rock stars know to not forget one of the best conversion opportunities in the game – the email. Social media might take the cake for hottest marketing tool, but still pales in comparison to the mighty email! According to Campaign Monitor, email campaigns bring 174% more conversions and 40x the customer acquisitions than social media. Moreover, at a return on investment (ROI) of $44 for every $1 spent, emails boast great bang for buck.

So, it’s no secret that email campaigns are a great tool for the success of any business. Yet, why do so many nevertheless struggle to get conversions with email marketing? With data this strong, many businesses are surprised when their campaign doesn’t take off. In this blog, learn the 5 key ingredients to rock a great email campaign that yields high conversion rates!

1. Personalize the Subject Line

The subject line is a huge determining factor to whether or not your email even gets opened. If it seems like spam or irrelevant, it will likely go unread. To combat this, a personalized subject line sets you apart from being just noise. Data from Experian shows that emails with personalized subjects perform a lot better than those without. Emails with customized subject lines have a 29% higher open rate and an increased click through rate (CTR) of 41%.

2. Know Your Buyer Persona

The age-old question of business – who is your target audience? In other words, the specific people who would most likely want your product or service, and as a result, respond positively to your email. The number one rule of any great email campaign is to know your audience. You wouldn’t send a twenty-year-old male an email about a Mother’s Day spa sale, because you wouldn’t get any purchases. An email sent to the right customer demographic will increase your chances at high conversion rates.

The better you know your buyer persona, the better equipped you will be to engage them. This includes demographic information, interests, likes and dislikes, and behavioral patterns. Marketing experts aim to understand their audience and what they respond best to. This enables them to send highly-effective messages tailored precisely to those likely to convert.

3. Change It Up a Little Bit

Are potential customers failing to open your first email? Analyzing and periodically updating your email campaign is crucial to its success. If you’re getting poor results, various factors can be influencing engagement. However, there’s no need to scrap an entire email just because of a few poor results. This process is about experimenting with the different aspects of your email until you find what works. For example, you can:

• Optimize your preheader text. This is the content your audience can read before opening your email. Does your preheader text sound robotic? Does it entice your audience with an offer? Is the content relevant and engaging? Ask yourself what can be done to captivate their attention.

• Change up your subject line. Keep your text short, try to include a name or a more personalized touch, and get prospects excited about what’s inside.

• Pay attention to your send time. The day and time you send marketing emails will greatly affect open rate and CTRs. Keep your audience and product in mind, and don’t be afraid to experiment until you find the time that works best.

• Don’t resend it straight away. The same email sent too soon could mean a one-way ticket to the spam folder. Ideally, you should wait for 3-5 days before you resend the same email to non-openers.

4. Short and Sweet is the Perfect Treat!

Nobody likes opening an email to find a wall of text. Especially when a majority of email opens are done with smartphones on-the-go. Studies by emailmonday have found that 61.9% of all email opens are done from mobile phones. Additionally, 3 out of 5 consumers check their email while on the move. So, if you don’t captivate the buyer’s attention from the get-go, you likely lost at the starting line.

Keep your email short and straight to the point to help your customer consume and digest the content easier. Don’t be afraid to add in an extra pun or catchy zinger, but make sure it’s on point to the theme of your email. To take this one step further, trying adding a photo or gif. Adding visuals can convey a lot without much text, so they’re always a plus.

5. Clear Call-To-Actions

Never underestimate the power of a strong call to action (CTA). At this point, you have the knowledge to skyrocket your open rates. However, this won’t matter if prospects aren’t clicking through to the next step. This is where the CTA comes into play!

A great CTA is composed of two things – a visual element and appealing content. A CTA should stand out in your email. Whether it be a button, highlighted text, or even a gif, just be sure your CTA is easily noticeable. Now that all eyes are where you want them, use a clear and enticing phrase to solidify the click. A CTA should use concise, action-oriented language, with bonus points for creating a sense of urgency. A killer CTA will grab your customers attention and ultimately increase your conversion rate. Here are some great and effective example CTAs:

• Shop now

• Start saving today

• Shop now. Get 40% off

• Get 40% off now

• Learn more

• Get a free demo today

• Start today

• Claim your coupon

• 40% off today only

• Register now

• Start your free trial now

The Rainmaker Report: Hilarious Campaigns

The Rainmaker Report: Hilarious Campaigns

We are here to tell you why keeping it professional should not always be in your marketing efforts. Hilarious Campaigns leave a lasting impression and are arguably the most successful campaigns.

Hilarious Marketing Campaigns can gather a lot of positive attention because it releases a small amount of dopamine that gives viewers a great and memorable experience. Remember when we reported on the Dopamine Fix (if you haven’t you definitely should read our Blog now)? Well, when a company has a hilarious campaign people remember the happy feeling next time they see that product at the store, on social media, or being used by someone else.

Here are some pretty famous TV Ads, we are sure everyone remembers.

We see most hilarious campaigns on tv typically during major televised events like the Superbowl, where major companies try to make the $1 million + ad slot worth it. Check out these two hilarious campaigns that definitely left a mark in everyone’s memory.

The Doritos Time Machine

Jimmy’s time machine, that of course ran on Doritos, left a lasting impression on everyone watching because there was a funny twist to the traditional TV Advertisement. The next hilarious campaign is another snack, they even changed their packaging because of the campaign’s great success.

That’s right you guessed it, Snickers “You are not You When You Are Hungry” Campaign

This campaign had such great success because it was relatable and hilarious. It even had major stars like Betty White and Joe Pesci joining in on the fun!

Are you wondering if Hilarious Campaigns will fit with your type of marketing? Don’t worry, although mostly seen on TV, Hilarious campaigns can be through any medium. Like on Social Media through Memes. Check out our Blog “How to Market With Memes” to learn how you can make hilarious campaigns happen through Social Media too.

What day is it? Productivity tips to keep you focused and on task at home

What day is it? Productivity tips to keep you focused and on task. 

In the past year, CoVid has left many of us working from home instead of our usual business environment. For those who haven’t worked from home in the past, it can be a struggle to adjust. But, there are many ways to modify your daily routine that can help improve productivity. 

Starting your day.

One of the best things you can do to jumpstart your day is to simply get dressed. When working at home, it’s easy to want to stay in comfortable pajamas all day. However, it can lead to feeling lazy or sluggish. Putting on clothes in the morning tells your brain that it is time to get out of bed and get moving. 

Forbes explains that,  “A work from home outfit can still be comfortable, but the act of changing into your day-clothes will help you remind yourself that it is time for work.” 

By no means do you have to get all dressed up or do a full face of makeup, but it helps to wear something that makes you feel more polished. Not only will this change promote constructive work time, but it also allows you to be prepared for any impromptu Zoom meetings or Facetimes throughout the day.   

Creating a workspace.

Having a separate workspace will also be extremely beneficial. 

Multiple studies done by Harvard medical students have proven that, 

“Keeping computers, TVs, and work materials out of the room will strengthen the mental association between your bedroom and sleep.”

 Dividing your work and bed will ensure a better night’s sleep and give you more energy during the workday. Therefore, it is helpful to designate an area for work: such as a different room in your home or simply a desk that’s set aside. This separation will remind you that when you’re in that area, you’re there to get work done.

BEING CREATIVE, STRATEGIC, AND SIMPLY PRESENT AND LOVING DON’T REQUIRE TIME- THEY REQUIRE SPACE.

DAVID ALLEN

Establishing a schedule.

 The most important part of having an efficient workday is to have a schedule. It allows us to stay on track and block out the distractions that constantly grab our attention. Set a specific time that you plan on starting and stopping work. Also, plan breaks away from your desk for lunch or to rest, but be careful to not get sucked into home projects or kid’s demands. 

If you need to, set a timer for these breaks throughout the day. I track my day by using the free app TopTracker. The app helps me segment my time and lets me know what my time is going towards. I even track the inefficiencies in my day such as a half-hour spent on Pinterest planning kitchen remodels. Interruptions will happen throughout your day, but by tracking them, the goal is to be aware that they occur and improve how frequently.

Organizing your thoughts.

The highly acclaimed book Getting Things Done recommends starting your day off with a mental download of all the things you want to accomplish in your day and to break them into categories. This purge of thoughts will help you to declutter your to-do list and to keep you on track. Pick the five most important things you need to get done and make those your core achievements for the day. 

Create check-in points throughout your day to get these main goals done. Even set a pleasant alarm. If you are a really unfocused person, set it every hour. It’s used as a cue for you to see if what you are working on is part of your core achievements. At a minimum, set it for 2:30 pm to see if you have accomplished your top 5. If not, try to find a second wind to knock them out.  

You can keep your tasks digitally organized with a simple project manager or create your own with Evernote, GoogleSheets, or my personal favorite Smartsheets. These are simple task managers to help you build client checklists and workflows to maximize performance.

 As far as long term goals, many people find the Eisenhower Matrix to be effective. It involves separating your tasks into four different sections and approaching them with different strategies. 

Avoiding distractions

Working from home has a new set of distractions that are necessary to avoid in order to be as productive as possible. I know as well as anyone that while being at home kids, spouses, or roommates are a never-ending source of requests. However, there are ways to signify to them that unless it is important, you are “at work”. You can show this by closing the door, having a headset on, etc. 

Not only can people in your household be a distraction, but social media can be as well. As someone who is constantly connected, I completely understand how fast a legitimate task can turn into aimless browsing: even on platforms like LinkedIn. Avoiding socials until after you have completed your work for the day ensures that you don’t get sucked into the internet trap.

 Posture.

Something I noticed after working from home for a few weeks, is how much bad posture was affecting me. It’s a small thing that many people overlook, but over time it really does have an impact on you. Keeping your home desk as ergonomic as possible can help improve posture. I have an electric standing desk that you can purchase from Updesk, Ikea, or Wayfair. I got an ergo stool as well that allows you to rest but not fully sit from Autonomous. Also, I just started using the UprightGo2 that acts as a digital mom telling me to sit up straight. If you are looking to still save money, you can opt for a more DIY option. For example, my husband picked up a free Craigslist desk and repurposed the wood by attaching it to the wall for a taller, standing desk.  

 Staying in touch.

Lastly, I highly suggest staying connected with others. Being in quarantine for months on end can leave us feeling alone. So, it is important to communicate with friends and family. Facetimes or phone calls can motivate you and refresh your mental health thus preventing the feeling of isolation. Covid-19 has been stressful for many of us. Consequently, it’s great to know that we are all in it together.

Sources & References

Allen, D. (2019). Getting things done: The art of stress-free productivity. London: Piatkus.

Boyd, S. (2020, March 18). 5 Tips On Getting Dressed When You're Working From Home. Retrieved July 15, 2020, from https://www.forbes.com/sites/sboyd/2020/03/16/working-from-home-outfits/

Twelve Simple Tips to Improve Your Sleep. (n.d.). Retrieved July 15, 2020, from http://healthysleep.med.harvard.edu/healthy/getting/overcoming/tip

Marketing Baller on a Budget, DIY Edition

How to be a Marketing Baller on a Budget

With the economy struggling, many companies are starting to downsize noncritical departments or expenses, and typically marketing is included in that list. I’d argue that this is the time you have to increase marketing to reduce the lost exposure, stay top of mind, and build consumer confidence. When markets are low, the cost of advertising is as well. You can buy media and goods at a fraction of the price. What if you are somewhere in the middle: not in a place to pay for an agency but don’t want to go completely dark? Here are some easy DIY marketing tips.

Graphic Design 

My go-to source for graphic design is Canva. It is a great option for those who need marketing materials but don’t have the budget to outsource. It is free to use, and you only pay for assets or for your personal teams. It’s got hundreds of templates that you can utilize for banners, social posts, and even document design. Canva makes creating striking, marketing material both efficient and low cost. We were recently introduced to Visme which has a lot of potential too.

Faux In-House Designers

Say you need a graphic design that you cannot do yourself but don’t have the budget to hire a designer. An excellent way to substitute a full-time employee while still maintaining quality is to utilize spec companies. The websites 99designs and Design Pickle allow you to connect with freelance designers to get the material you need. You simply explain what you need and pay by design. I used them once in between full-time designers, and I absolutely loved their content and customer service. In case you are looking for something faster or on the fly, another option is Fiver. While it has slipped out of mind, it’s still around and kicking. I will send the occasional task to a Fiver listing if I need something but don’t need to work specifically with a designer.

Design Library 

Envato is my go-to for digital assets. It has millions of photos, videos, and creators to choose from and get the content you want. You can find anything from WordPress templates to video production. It also has a vast library of tutorials if you are looking to brush up on design or coding skills to create material yourself.

Contractors

Contractors can be very helpful for completing the tasks that you don’t personally have time for or an employee. Thumbtack is a wonderful resource for such people. While you can find a contractor for virtually anything on this site, I find that they have a good selection of content writers and developers.

Swag

A good way to promote your brand is through swag. It reminds people of your company, but it can get expensive. I use the site Alibaba to drastically cut costs. You can find almost anything and put your company's name and logo on it in bulk. Unfortunately, Alibaba is a challenge when it comes to communication and can take 2-8 weeks for delivery. But, for those willing to get past that, it can cut expenses down by 75%. T-shirts are another common way to promote your brand. I have a few local LA printers and some overseas. However, when in a pinch, I am really fond of Rush Order T’s or Cafepress for custom shirts.

DIY Websites

Choosing to create your own website over paying an agency to do it can save you a lot. If you don’t want to mess with WordPress, I’m a huge fan of Squarespace. (So much so I wish they’d give me a reseller agreement, for Pete’s sake, I’ve personally built over 50 sites on this platform.) Wix is a very similar platform, although I personally prefer the Squarespace interface. Wix just recently released Edition X which could improve its program. I’m currently building a test site now to try it out. If you really want to save money, I adore Strikingly for easy small sites. I’ll use it for popup event sites or very small businesses. Each of these has a learning curve, but you can eventually get the hang of it.

Stock Images 

Good photos in marketing material and websites grab the attention of customers and give it a clean look. Images can cost a fortune, and you NEVER want to put yourself at risk by grabbing random images and possibly violating copyrights. You definitely do not want to get contacted by Getty lawyers issuing you a usage violation fine. There are many royalty-free image websites that have different criteria and work off donations such as Pexels, Stocksnap, Unsplash, and Pixabay.

Video Editing

For basic video editing, Youtube studio can be a simple tool. It includes royalty-free music and cuts the download time if you are looking to upload straight to Youtube. There are also sources to help navigate it.  

Design Pro in Progress?

If you are looking to design for yourself, Adobe is your go-to. Adobe is offering a lot of deals right now, and their basic tutorials are very thorough and easy to understand. It walks you through Photoshop, Premier Pro, Indesign...you name it. These applications will cover all of your design needs once you learn how to properly use them.

Create Sale Sheets or Flyer’s on the Quick

For easy promotions or flyers, it can be helpful to use a presentation or document platform. Create your materials in PowerPoint or Google Slides or Docs and export as a PDF to use as you need.

Mobile Graphic Design

When looking to quickly create material, using mobile apps can be a super easy resource. There are dozens of mobile images and video apps. Play around with some, and you can create promotional videos in minutes. Our Favorite is Picsart.

Diagrams and Process Maps

Need to diagram something for your team or a client? Maybe you need a process map to clearly outline a project or thought. You can use the website Draw.io free from Google. I even use it to map out my son’s personal escape room. Need to make Wire Frames? Our go-to is platform Moqups.

Design Deals

When designing yourself, there are a few cost-efficient tools to utilize. From fonts to graphics, there are many options to choose from. I use the sites Creative Market and Mighty Deals. They help you create cohesive themes and create the best possible content.

Materials

Business cards are the best way to give out your information when networking and a great way to spread your brand. A good business card shows that you are professional, and if it stands out, you stay top of mind. You can create your own business cards with Moo. You can custom design your card with thousands of variations to choose from. However, with Covid, we have moved to QR business cards.

You can create a world-class marketing department on your own with a little inspiration, motivation, and dedication. However, if you need a little help, reach out to Digital Rain. 

A MILLENNIAL WHO GIVES A F*CK: A Personal Tale of a Modern Marketer

by Lindsay Kwaselow

I’m 28 years old, at the dead center of the Millennial generation. Due to the fact that the Millennial population in America has officially surpassed Baby Boomers (as of April 2016), I feel my opinion is of growing importance to my fellow marketers. So I’m going to take this opportunity to share my story of how and why I ended up here. I will walk you through the good the bad and the unfortunate of how I ended up specializing in brand behavior. You will learn where and when I discovered my indestructible love and respect for words and creating connections. This is the true story of what led me to where I am today, overseeing the creative and content departments of Digital Rain Inc.

Photo courtesy of TurboFuture

When I was in elementary school, computers were still very new. They were big and clunky and no one had heard of this futuristic beast known as the Internet. I remember the old Macintosh in my parent’s basement - the ones that looked like this with the rainbow Apple logo. 

A few years later, I remember the day we got AOL. I’ll never forget the sound of dial-up Internet. Click here if you’d like a reminder. Can you believe people used to be patient enough to listen to that sh*t? That would NEVER fly in today’s world of A.D.D.-riddled adults with the patience of a two-year-old (myself included). I remember the excitement I felt given this new outlet of opportunity, fun, and games the Internet brought with it.

When I was in school, books were still a thing. Submitting assignments still required actual paper. I remember the day I decided marketing was my true calling. I remember the ongoing arguments with my mother about why I didn’t want to go into the health field. “That’s where the jobs are! That’s where you can actually make money!” she would say. But my heart was already set on a much different agenda.

I found the line between print ads and fine art to be quite blurry as a teenager. I used to take a visually intriguing ad from the latest issue of Cosmo and turn it into a painting because…why not? To prove it, here’s an example of my work from 2003, when I was 15. (I'm proud to say my skills have both improved and evolved with age). 

By the time I got to college, I realized I was very good at three things. This is a huge turning point in my story because this is when I recognized my strengths. One was writing, so naturally, I started selling my services to friends who sucked at it for $25 a page. I quickly learned I could personify the “voices” and values of others by writing from their perspective. Give me a topic, and between Google and me, BOOM you had an expert of all subjects writing your college essay. I could also paint, and I’d sell a painting from time to time. I was a HUSTLER in college! The third thing I learned about myself was that I was Switzerland. I could get along with ANYONE…and I did! So yes, words, ads, design, communication, people skills…all figurative arrows pointing directly to a career in one thing and one thing only: MARKETING.

Fast-forward to my senior year of college. Unfortunately for me, that came during America’s Great Recession - not ideal timing to enter a job market that was attempting to recover from the worst economic downfall since The Great Depression. It was also a time of widespread societal transition. All-new courses were being developed specifically for digital media at Michigan State University. I enrolled in a graphic design course and I STRUGGLED. There was something about creating images on a screen that I felt took all the fun out of authentic hands-on creativity. Don’t get me wrong. Math was probably my favorite subject after art class as a kid, but I saw graphic design as a very technical field that limited real originality (at least back then). I mean, you had to click on like five different tools just to change the color of a stupid triangle that took me an hour to figure out how to make!

After about two days of that class I transferred to a copywriting course. The teacher was TOUGH. He was an old, crabby guy that considered anything less than greatness “absolute garbage.” He challenged me, and he changed me. That class showed me words were so much more than letters on a page. I learned there are few things on this earth more powerful than words. They are how we communicate and how we connect with others. Without words, we would be completely alone – and I don’t think life is about being alone. Life is about connections. Connecting with others is what gives us meaning. Words define life’s meaning, therefore language is bigger than us, and it’s a privilege to know and use.  

The summer prior to my senior year, I interned at BBDO Worldwide in Detroit. I LOVED it! I was offered a job upon my graduation in their Department of e-Solutions. Then tragedy struck. BBDO lost their biggest automotive account. Almost 500 people working in their Detroit office lost their job that day – and I lost sight of my dream of working at a big agency.

After earning my degree, I was spat out into the real world and shoved into the epicenter of two colliding universes. There was the world as we knew it, and then there was this emerging new digital world I didn’t quite understand yet. By the time I hit the job market, eCommerce websites were exploding. Looking back, when I was in that moment I never fully realized how unfortunate of a position my graduating class was facing. I was a hustler! Remember? I wanted to get out there and make money and be an independent woman! So I did! I wasn’t concerned with economics or politics. I was ready to get out there and do great things.

When we’re young, society hasn’t had enough time to pollute our outlook. Mental paradigms are still pure and anything is possible. There are a lot fewer people telling you no, or that you can’t do something. Back then, there were much less “what ifs” and “hows” and much more excitement and imagination surrounding what the future would bring. What I’ve learned since, is this child-like imagination is something marketers NEED to hold on to no matter what. This is how great ideas turn into brands that resonate.

Great marketers aren’t afraid to fail. Fear does not exist in the minds of those destined to BIG things. I have shared my story for two very important reasons. One being a call to action for all marketers to simply remember what it feels like to be a kid. This fearless, untainted way of thinking is what leads us to think differently. By thinking differently than everyone else, we can market differently than everyone else. We can emerge from this sea of digital noise and clutter that keeps multiplying at an exponential rate. Today, standing out is EVERYTHING. Modern marketing is about demolishing the status quo and creating something new. We all need to tap into our inner child a little more so that we can be better marketers and think in new ways. These reasons are exactly why I was so drawn to working for Digital Rain. I mean, the first thing you see on the company’s homepage is “WE ARE THE MEDIOCRITY KILLERS.” Done deal! A match made in heaven.

The second thing I hope you take away from this blog is you have to know what your strengths are. Define them, run with them, and don’t let fear get in your way. Change is scary. Failure is possible. But great marketers are professional adapters that never stop learning, growing, and changing. The best brands that have endured and conquered the digital shift are the ones that stay true to their strengths and their original values. “How” is a very dangerous word. If you truly want to accomplish something, take the “how” out of it. Rather than worrying about how you will achieve your goals, just take a step. Take one step in any direction you’d like to go and that is how dreams become reality, whether you are a seasoned marketer or just now entering the game. Just take a step.  

Surviving, I Mean Maximizing DSES & JDPAMR 2016

If "Automotive Conference Expert" was a real title, I would definitely qualify. I have attended at least 50 Vegas conferences, therefore this blog serves as my pay it forward to any newbie attending next week's events. If you want a more extensive albeit outdated guide, check out my blog April Rain's Guide to Conferencing. Despite it being a little outdated, many items are still general good tips that prove to be timeless.

With 2 major events happening next week, I felt the Driving Sales Executive Summit & the J.D. Power Automotive Round Table deserve their own How-To...

1. Rest up and hydrate before heading into the desert.

Studies show you are much better at managing sleep deprivation and dehydration if you store up in advance rather than playing catch up. In fact, there is no such thing as “catching up on sleep” post sleepless nights. Read Article

TIP: Hit up Walgreens or CVS and stock up on water and granola bars. The hotels are very over priced and the tempting convenience of the mini bar is even more painful.

2. Use the AutoHook free limo service. Just text "Autohook" to 55678.

Yes, AutoHook is my client and this a promo...but it's also a free limo so deal with it. I feel I am excused from judgment. For more info check out their event landing page.

3. Download the Driving Sales App

The 2014 app comes up more readily so to avoid confusion. Look for your email from DSES that contains the link - the password is "Cars2016."

4. Follow the hashtags #DSES and #JDPowerAMR

5. NETWORK

Some the greatest people I know and my most memorable moments have been acquired at conferences. Break out of your rut and meet some new peeps.

6. Pack accordingly

Even though it's October, Vegas weather is in the 80's so pack your summer attire. Here's the 10-day forecast:

Vegas Forecast

Now, WHAT to wear? You will see a variety of threads from "just rolled out of bed" to the cover model of GQ. My vote is always business casual. You want to be comfortable but you also want to be sporting your best appearances for networking and to remind you that you are there for business (mostly).

Here's an example:

Image from: http://www.emmisorokin.com/business-casual-for-men/

TIP: Pack good shoes. Just from the entrance of the Bellagio to conference area is 0.3 miles. One year my Fitbit tracked 17,000 steps in one day. I used to be all about the heels, then I realized nobody has ever rejected me personally or professionally for being short so I've ditched the heels and gone with flats. I'm guessing in a few more years I'll be in animal slippers. Till then here are some shoe recommendations for the men.

Image from:  http://www.kurufootwear.com/blog/2013/09/07/enhance-your-wardrobe-with-business-casual-shoes

TIP: When going from the entrance to the events, cutting through the pool area saves time and gets you some vitamin D.

This shortcut shaves 1 minute off your route.

7. Make a plan

With so many things going on and places to be, I create custom maps in Google MY Map that are specific to the event.. 

If you need any other good tips or want to stay tuned-in to #DSES & #JDPowerAMR, follow @april_rain @digitalrain_inc 

Oh, and remember to have fun!