City Showdown: The Top 10 Meeting Destinations You Never Knew Were This Cool!
Choosing the right spot for a meeting is super important. You want to make sure everyone can chat and get stuff done and that there's somewhere they can chill out and have a break too.
Choosing the right spot for a meeting is super important. You want to make sure everyone can chat and get stuff done and that there's somewhere they can chill out and have a break too. Thankfully, many destinations can offer both. Here is a list of the top ten meeting spots guaranteed to impress with their exceptional meeting areas and delectable coffee break treats.
1. Orlando, FL: More than just the land of theme parks, Orlando is where business dreams come true.
Orlando is a great choice for hosting business gatherings due to its accessibility, accommodation options, convention facilities, and favorable climate. The city's international airport allows attendees from around the world to easily travel there. There are plenty of accommodation options to suit different needs and budgets. Orlando also offers top-notch convention facilities with modern technology and amenities. Additionally, the mild year-round climate makes it ideal for outdoor events.
2. Washington, DC: The capital of the nation and the master of all things political, where meetings have an extra dose of power.
The city's rich history and iconic landmarks, including the White House, the U.S. Capitol, and the National Mall, provide a backdrop that is both awe-inspiring and intellectually stimulating. In D.C., events can tap into the deep well of expertise offered by government officials, policymakers, and thought leaders who are readily accessible. This environment fosters the exchange of ideas and information at a level unmatched by any other location. Additionally, Washington, D.C.'s world-class facilities, including the Walter E. Washington Convention Center, are designed to accommodate a wide range of events, from intimate conferences to large-scale conventions.
3. Las Vegas, NV: What happens in Vegas... is usually a fantastic business conference or convention!
Las Vegas, Nevada, known for the infamous slogan "What happens in Vegas...," is an exceptional destination for meetings, events, and conferences. The city's exceptional range of accommodations caters to all preferences and budgets. Whether you're seeking luxury resorts, budget-friendly hotels, or unique themed properties, Las Vegas has it all. This variety ensures that attendees can find lodging that suits their needs, enhancing their overall experience. The city's unique atmosphere, coupled with its excellent transportation links, ensures that business events here are not just productive but also highly enjoyable, making Las Vegas an ideal choice for hosting successful conferences and conventions.
4. Miami, FL: Sip a mojito between meetings and soak up the vibrant culture of this coastal gem.
Miami, Florida, invites a unique blend of work and play for meetings, events, and conferences. Its modern conference facilities ensure efficiency, while the city's vibrant culture, beautiful coastal setting, and diverse culinary scene offer an enticing backdrop for attendees to unwind and connect. With its international airport and a network of transportation options, Miami is easily accessible for guests from around the globe, making it an ideal destination for events that seamlessly combine business and leisure, where attendees can sip a mojito and soak up the city's dynamic culture.
5. Chicago, IL: The Windy City can blow you away with its blend of business and pleasure.
Chicago, Illinois, famously known as "The Windy City," is an ideal choice for meetings, events, and conferences that seamlessly mix business and pleasure. It offers a remarkable blend of state-of-the-art conference venues, such as McCormick Place, and historic landmarks like The Drake Hotel, providing versatile settings to cater to various event needs. Attendees can be captivated by the city's diverse cultural scene, world-class dining, and iconic attractions, such as Millennium Park and the Art Institute of Chicago. Chicago's central location, with two major airports and an extensive public transportation system, ensures accessibility for participants. In this dynamic city, business can be conducted in a setting that both inspires and delights, where attendees can truly experience the best of both worlds.
6. San Diego, CA: Sunshine, surf, and serious business—San Diego's got it all.
The city's picturesque coastal setting, combined with an abundance of world-class conference facilities like the San Diego Convention Center and The Westin San Diego Gaslamp Quarter, creates a unique backdrop for gatherings. Attendees can take advantage of the city's pleasant climate and beautiful beaches while engaging in serious business discussions. San Diego's vibrant cultural scene, with attractions like Balboa Park and the San Diego Zoo, adds an extra layer of enjoyment to events. With easy access via San Diego International Airport and a range of transportation options, it's a seamless blend of work and leisure that makes San Diego an ideal destination for successful and enjoyable meetings and conferences.
7. Phoenix, AZ: Heat up your networking game in the Valley of the Sun.
Picture this: sleek conferences at the Phoenix Convention Center, and receptions with panoramic desert views at venues like The Clayton on the Park. The city's desert charm, vibrant arts scene, and outdoor adventures add a unique spice to events. With direct flights into Sky Harbor International Airport, your attendees can bask in the warmth of networking success while soaking up the golden rays of the Valley of the Sun – a recipe for unforgettable meetings and conferences.
8. Atlanta, GA: Where southern charm meets corporate swagger.
Imagine your conference at the Georgia World Congress Center, followed by a gala at The St. Regis Atlanta, a venue dripping with elegance. Attendees can savor sweet tea and explore the city's rich history, with attractions like the Martin Luther King Jr. National Historic Site. The city's Hartsfield-Jackson Atlanta International Airport, one of the world's busiest, ensures easy access for guests. In this dynamic metropolis, where peaches and profits thrive side by side, Atlanta is the ideal locale to infuse charm and swagger into your meetings, events, and conferences.
9. Dallas, TX: Big business thrives in the Big D.
Dallas, Texas, where "big business thrives in the Big D," is like the Texan cousin of your favorite conference city where meetings are bigger, bolder, and accompanied by the friendly drawls of locals at the Kay Bailey Hutchison Convention Center. And for some southern flair, your gala at the iconic Southfork Ranch, where the only oil you'll find is in the salad dressing. Dallas loves mixing big ideas with a side of BBQ, and with DFW International Airport, it's as easy as pie (or pecan pie, to be precise) to get here. So, saddle up and discover why Dallas is where big business meets big fun for your meetings, events, and conferences.
10. New Orleans, LA: Laissez les bons temps rouler—let the good times roll, especially when you're mixing business with beignets!
New Orleans, Louisiana, is a place where spreadsheets get a jazzed-up makeover, and PowerPoint presentations come with a side of powdered sugar. Swap your boardroom for the New Orleans Ernest N. Morial Convention Center, then jazz up your evenings with a fancy do at the Bourbon Vieux because business here is as lively as a Mardi Gras parade. And the best part? When you arrive at Louis Armstrong New Orleans International Airport, you'll be met with a warm "Laissez les bons temps rouler," and the good times will start rolling before you know it!
Meetings are a platform for work and an opportunity to build relationships and discover new possibilities. These cities are ideal for productive, motivating, and memorable gatherings. Whether you are skilled at making connections or have a passion for coffee, these meeting destinations will leave you craving more.
If you don't know where to start, book DIGITAL RAIN INC.!
The Unseen World of Event Management: Where Superheroes Don Capes and Headsets
Event management might seem like a typical 9-to-5 job, but behind the scenes, it's a realm where superheroes don capes and headsets. You can't even tell where they are sometimes. Imagine a world where event planners battle chaos with checklists, taming unruly timelines, and orchestrating grand galas like a symphony.
Kelli and April with Truvideo
The Meeting Room: Where Dreams Become Reality
Event planners gather like Avengers at a secret council in the mysterious depths of the meeting room. Armed with laptops and coffee mugs, they discuss the fate of events yet to come. You might spot Captain ClickUp, ensuring no detail goes unnoticed, and Wonder Wi-Fi, ensuring the internet connection is strong, ready to defeat the dreaded buffering wheel.
The Venue: A Magical Wonderland
Ever wonder how a bland venue transforms into a magical wonderland? That's the work of the Venue Enchanters. Armed with drapes, twinkling lights, and a sprinkle of fairy dust, they turn any space into a realm fit for Cinderella's ball. And if the A/V system misbehaves, DJ Decibel is there to drop the beat.
Photo: Fontainebleau, Las Vegas | AutoTech Investments’ Venue for February 2nd, 2024
The Catering Crusaders: Food, Glorious Food
The Catering Crusaders, led by Chef Superchop, take charge of the culinary universe. They ensure that guests leave with full stomachs and smiling faces. Watch them whip up magic in the kitchen, battling dietary restrictions with flair and flavor.
The RSVP Realm: Where Mysterious Guests Dwell
Enter the RSVP Realm, a land where mysterious guests dwell. Sometimes, they vanish like ghosts, only to reappear at the last moment. This is where the RSVP Wizards work their magic, solving the puzzle of guest lists and ensuring enough chairs for everyone.
The Entertainment Extravaganza: Lights, Camera, Action!
At the heart of every event lies the Entertainment Extravaganza. Here, the Entertainers of Enchantment, led by Maestro Microphone, craft the perfect stage for show-stopping performances. From magicians to musicians, they orchestrate the magic that leaves audiences spellbound.
The Cleanup Crusaders: After the Party's Over
The Cleanup Crusaders enter when the glitter settles and confetti litters the floor. Armed with brooms and trash bags, they restore order to the event world. They're the unsung heroes who ensure the venue is ready for its next transformation.
The Post-Event Potion: Reviews and Reflections
After the event, it's time for the Post-Event Potion. The Review Riddlers collect feedback, and the Reflection Wizards ponder the successes and areas for improvement. It's a time for event planners to hone their skills, learn from their adventures, and prepare for the next mission.
Remember the hidden realm of event management the next time you attend an event. It's a world where superheroes don capes and headsets to craft unforgettable experiences. Behind every event's success is a team of dedicated professionals who transform ordinary moments into extraordinary memories.
Let's raise a toast to these rain-makers, chaos-tamers, and creative dream-weavers of DIGITAL RAIN who breathe life into events!
Level Up Your Event Promotion: The Power of Social Media Contests!
Looking to add a sprinkle of excitement to your event promotion strategy? How about we turn up the fun factor with social media contests? That's right, we're gamifying your event promotion game, and it's going to be a wild ride!
Hey there, event enthusiasts!
Looking to add a sprinkle of excitement to your event promotion strategy? How about we turn up the fun factor with social media contests? That's right, we're gamifying your event promotion game, and it's going to be a wild ride!
1. Hashtag Hunt: Have you ever seen a hashtag take on a life of its own? Create a unique event hashtag and challenge your audience to a digital scavenger hunt. Hide clues in your posts, stories, and even event flyers. The first to solve the puzzle wins a golden ticket to your event!
2. Meme Wars: Who doesn't love a good meme? Host a meme-making contest where participants put their humor to the test. The most hilarious event-themed meme wins a prize (and instant internet fame).
3. Dance-Off Delight: Get your followers moving! Challenge them to create a short dance video featuring your event theme or hashtag. The most creative and energetic dancer wins a VIP pass to your event, complete with a front-row seat!
4. Riddle Me This: Channel your inner Sphinx and craft event-related riddles or brain teasers. Post them on social media and invite your audience to solve the mysteries. The quickest thinkers earn themselves exclusive event merchandise.
5. Caption Contest: A picture is worth a thousand words, but a clever caption is worth a ticket to your event! Share a quirky event photo and let your followers unleash their witty wordplay. The punniest caption takes home the grand prize.
6. Artistic Showdown: Calling all budding Picassos! Encourage your creative crowd to submit event-themed artwork. Paintings, sketches, or digital designs—let the artistic juices flow. The masterpiece that wows the judges gets VIP treatment at your event!
7. Pop Quiz Party: Test your audience's knowledge about your event or its theme with a series of quick quizzes. A correct answer means one step closer to becoming an event VIP. Get those brain cells flexing!
Remember, it's not just about prizes; it's about building excitement, engaging your audience, and making your event the talk of the town. So, roll out the red carpet, grab your party hat, and let's gamify your event promotion like never before!
Ready to take your event promotion to the next level? Let the games begin with Digital Rain!
Event Planning 101: Keep the Chaos at Bay With These 5 Things To Consider When Planning An Event
Are you planning an event? Buckle up because it's like herding cats in party hats. Don't worry anymore; Digital Rain wizards will break it down.
Are you planning an event? Buckle up because it's like herding cats in party hats. Don't worry anymore; Digital Rain wizards will break it down.
Guest List Tetris
As you create the guest list, prepare for the age-old dilemma of fitting Aunt Agatha, who despises Uncle Bob, at the same table as Cousin Lucy, who thinks she's a unicorn. Pro tip: Add a dash of charm, a sprinkle of diplomacy, and a pinch of humor to make it work.
Foodie Feats
When it comes to event planning, remember that the food is the real VIP. And if you're not a culinary whiz, don't be afraid to call in backup. Just remember, the more dessert, the merrier!
Music Mayhem
The right playlist is like a magic wand that can turn a gathering into a dance-off. Ensure your uncle's polka obsession doesn't clash with your cousin's hip-hop beats. Create a harmonious mix, and don't forget to include the Macarena for nostalgic giggles.
Décor Dilemmas
Balloons or bunting? Tinsel or fairy lights? The world of event decor is like a glittery maze. Pick a theme and go wild! And if you accidentally pop a balloon, pretend it's part of the entertainment.
Unpredictable Weather
Mother Nature has a quirky sense of humor. Your sunny outdoor picnic might turn into a dance party in the rain. Have a Plan B; remember, rain-soaked clothes are part of the adventure!
In the world of event planning, expect the unexpected and embrace the chaos with open arms. After all, the most memorable moments often arise from the quirkiest mishaps. 🌟
Need help with your events? Book us now!
A Night to Remember: West Ranch Casino Night in SCV Managed by Digital Rain Inc.
The Santa Clarita Valley (SCV) has always been known for its vibrant community spirit, and this year, that spirit was on full display at the West Ranch Casino Night. Managed by the exceptional team at Digital Rain Inc., this event was nothing short of spectacular.
The Santa Clarita Valley (SCV) has always been known for its vibrant community spirit, and this year, that spirit was on full display at the West Ranch Casino Night. Managed by the exceptional team at Digital Rain Inc., this event was nothing short of spectacular.
The Venue: A Slice of Vegas in SCV
Digital Rain Inc. brought the glitz and glamour of Las Vegas to the heart of SCV. The event was held at a stunning venue, transformed into a dazzling casino wonderland. As guests stepped in, they were greeted by the allure of blackjack tables, roulette wheels, and the unmistakable clinking of poker chips.
A Night of Fun and Entertainment
The West Ranch Casino Night was more than just a fundraiser; it was a night of pure entertainment. Attendees were treated to a vast array of casino games, each run by friendly and professional dealers. Whether you were a seasoned poker pro or trying your luck for the first time, there was something for everyone.
Prizes Galore
The excitement reached a crescendo as the night's winners were announced. The prizes up for grabs were nothing short of fantastic, ranging from luxurious weekend getaways to the latest tech gadgets. The grand prize, a dream vacation package, had attendees on the edge of their seats.
Gourmet Dining and Cocktails
No casino night would be complete without delectable food and drinks. The event featured a gourmet buffet, ensuring guests were well-fed throughout the night. The bar was stocked with a wide selection of cocktails and beverages, keeping the spirits high as the evening unfolded.
Community Bonds and Fundraising
What truly set this event apart was its sense of community. The West Ranch Casino Night brought together residents, local businesses, and volunteers, all with a common goal: to support their community; the West Ranch Football Team. Every dollar raised at the event went towards the team, making a lasting impact on the students and their school.
WR Football Booster Club Auction and Silent Auction
Digital Rain Inc.: The Event Management Maestros
A significant part of the event's success can be attributed to the exceptional event management provided by Digital Rain Inc. They flawlessly orchestrated every aspect of the evening, from the casino games to the exquisite décor and lighting, ensuring that every detail was picture-perfect.
The West Ranch Casino Night was an unforgettable night of camaraderie, entertainment, and giving back to the community. It showcased the magic that can happen when a community comes together with a shared purpose. As the chips were stacked and the roulette wheels spun, one thing was abundantly clear: SCV knows how to throw a party, and with the help of Digital Rain Inc., they did it in style. Here's to many more unforgettable nights in the Santa Clarita Valley.
Rain’s Guide to Conferencing
“I have every new hire read this blog before attending a conference.” Jim Flint, CEO Local Search Group.
My Master List for Success and Survival…
A comical yet essential list of conference survival tips.
Authors Notes:
I have attended 70+ events and have collected the words and wisdom of the most successful veterans in the space. If you do conferences right, there’s a lot of power and value in them. Depending on your conference strategy, you can either grow your network and create professional momentum… or you can return broke, tired, and hungover!
So pay attention to my list below because it won’t steer you wrong.
“I have every new hire read this blog before attending a conference.”
Jim Flint, Author, Car Dog Millionaire
Define your objectives.
What are the goals of your trip?
Is it to find specific solutions or get motivated. Are you planning to look at products, earn new business, meet new people, or do you just want to go on a trip and have your company pay for it?
Clearly define what you hope to achieve.
Go in with a game plan
What do you need to accomplish to achieve your goal?
Who do you need to meet? What demo do you need to schedule? What do you need to learn? Stay focused on your goals because once you get into the conference it’s mayhem.
Susan Given’s tip is to Block Schedule the times and locations in your Calendar. Print a back up copy.
Ok Siri ‘Make a note”
FACT: You WILL forget most of what you learned unless you take the time to jot it down. Prioritize key information and contacts.
Voice memo your notes, “To-Do List”, goals, and tasks. Create your action items.
If you are sending an employee, require them to give a presentation to the rest of the company on what they learned.
Find my friends
Stalking is creepy, but tracking people that want to be found is acceptable.
For example, turn on Apple Find my friends or Google location sharing with your team during the event.
Follow the event's hashtag so you can stay current with attendees’ on social.
Wear Comfortable Shoes
Avoid high heels or new shoes, after a 16hr day your feet looked like molded plastic Barbie feet.
IF you are going to wear heels, pack foldable flats in your clutch, so you don’t find yourself sneaking into the hotel barefoot and blistered.
Pack Moleskin for blisters.
Maximize your exposure.
Meet as many people as possible.
1000’s of amazing people and a handful of weird ones.
Get out there and meet people. They are the biggest reason we go to conferences, otherwise, we’d be at home doing webinars in our pajamas!
Photo: April Rain, Kevin & Julie Frye, Kate Wilson & Grant Cardone.
Consider the source.
Be objective when listening to pitches.
There is a lot of good content out there, but there are also a lot of people who are motivated strictly to sell their product.
Research the speakers and products before you attend. It can save a lot of time.
P.W.I. Laws
Never Post While Impaired
Friends don’t let friends post while intoxicated.
Just to be safe, don’t post anything past 10 pm. Nothing good can come of it.
Do not skip dinner and go straight to drinking root beer vodka from an ice bar.
I know this seems highly specific but it happens more than you could imagine.
Don’t Be Stupid
Everything ends up on Social Media, so don’t get your picture taken or do anything that you don’t want your boss, partner or mom to see.
This is tied to the P.W.I Rule.
You are NOT a Rockstar.
Something happens to people when they are traveling and around thousands of people. They get caught up in the whirlwind of parties and free drinks.
Know your limits. Remember that vendors, do a lot of conferences. They are pros. Don’t try to keep up, especially if this is your first event after the covid. Your party stamina may not be up-to-par.
Pace Yourself
I also know that my ability to give a sh*t decreases as time goes on.
On Day 1, I want to solve all of the world's problems but by day 3, I am not sure I even brushed my hair!
When you are exhausted you will be less focused on achieving your goals. Create “cut off” alarms. Leave when it goes off.
Friendly Fire
Be a considerate tagger.
Show people the pic and offer the first right of refusal. If they hate it, delete it.
I also don’t criticize or slam on social media. Social karma is a b*tch.
Be kind to us older gens, absolutely no high-resolution pics. Use the iphoto portrait mode or an Instagram filter!
Stay hydrated.
Travel, alcohol, and sleep deprivation can take their toll.
Sean Peoples Tip: Electrolyte powders or Coconut Water helps to keep you hydrated, alert and increase your immune system.
If you’re really in bad shape hit up an IV hydration bars.
Eat Healthy
I am the worst at this. I found myself surviving the weekend on granola bars and five-hour energy drinks.
Order room service breakfast It’s pricy but worth starting your day off right.
If you see one - hit up a Pressed Juicery, The Almond protein drink with a probiotic ginger shot do wonders for your general wellness.
Running on empty
At 3 pm you are least retentive, which is a good time to rest, recharge yourself and your phone.
It is the worst to be disconnected in the evening just as you are trying to locate everyone. I always bring at least two backup batteries.
Transportation
Utalize the free shuttle running daily but if you don’t want to wait. Uber or Lyft will be a life-saver. The hotels hide the rideshare locations so locate them when you check in.
Mints. Mints. Mints.
When you are trying to network and you smell like yesterday’s cocktail hour and stale coffee you may not be conveying that long-lasting impression you are hoping to achieve.
This is my pet peeve, be cognitive of your choices! Pass on the pesto, don’t even look at the garlic bruschetta and if you eat baked fish don’t come within a mile of me! I have been known to mace people with Binaca spray.
Follow the Cool Kids
Befriend the socialites. Find The Paris Hiltons of the event they will always be up-to-date with the conference activities.
Create a group of well-informed conference buddies that agree to share all the hot spots in exchange for you doing the same.
I already have mine on group chat!
Dress For Success
People will never fault you for looking too nice. But if you look like a slob, it will impact peoples’ perception of how you do business.
You never know who you will meet, so I believe it’s always better to be safe than sorry. I know it’s inconvenient, but if it helps you make a good impression then suck it up.
Reminder you that you are not there to score so go easy on the Creed
Swag Strategy
Raiding the free booth prizes.
Be sure to do this on day one. That way you’ll be sure to get all the cool phone holders, flashlights, and even teddy bears to bring home to the kiddos.
If you wait until the last day, you’ll be leaving with gum and a foam stress ball!
Family Vacation Syndrome.
Trying to keep track of your group can drive you crazy. Don’t get sucked into other people’s agenda.
If you are traveling with a group, set times to sync in advance. Start with an early morning coffee, then divide and conquer.
Strategic Cocktailing:
This is an art form not to be taken lightly.
A co-worker once said “April don’t stay out late! Business doesn’t happen at the bar.”
What? I am pretty sure a lot of my business connections have come from cocktail reception. I’m naturally outgoing but many people need to be in a relaxed social setting before they are comfortable getting to know others.
I’m sorry I forgot your name.
Hashtag awkward! Unless you are a savant, it’s impossible to remember so many people’s names.
Download an apps like ScanCard Biz and scan people’s business cards each day from your phone and load it straight into your CRM.
At Digital Rain, we have gone paperless with individual QR codes and Contact Link: https://qrco.de/AprilRain
Just the essentials
Conference packing takes some serious planning skills. You need to be comfortable, yet professionally, Prepared to go from the convention florescent lights to five-star dinners, to cocktail receptions when there is no time to change in between.
Plan multipurpose outfits. A black casual cocktail dress is essential. I will inevitably spill something on myself and black helps to camouflage such mishaps.
Packing Favs
Here’s my quick checklist of useful items you may forget about:
Eye drops
A huge stack of business cards (or QR codes)
Tylenol
Vitamins
Cash
Breath mints
Flats
Liquid IV
NEED HELP WITH YOUR EVENT? CONTACT DIGITAL RAIN TODAY TO SEE WHAT WE CAN DO TO HELP YOU MAXIMIZE YOUR EVENTS.
Surviving, I Mean Maximizing DSES & JDPAMR 2016
I have attended at least 50 Vegas conferences, therefore this blog serves as my pay it forward to any newbie attending next week's events.
If "Automotive Conference Expert" was a real title, I would definitely qualify. I have attended at least 50 Vegas conferences, therefore this blog serves as my pay it forward to any newbie attending next week's events. If you want a more extensive albeit outdated guide, check out my blog April Rain's Guide to Conferencing. Despite it being a little outdated, many items are still general good tips that prove to be timeless.
With 2 major events happening next week, I felt the Driving Sales Executive Summit & the J.D. Power Automotive Round Table deserve their own How-To...
1. Rest up and hydrate before heading into the desert.
Studies show you are much better at managing sleep deprivation and dehydration if you store up in advance rather than playing catch up. In fact, there is no such thing as “catching up on sleep” post sleepless nights. Read Article
TIP: Hit up Walgreens or CVS and stock up on water and granola bars. The hotels are very over priced and the tempting convenience of the mini bar is even more painful.
2. Use the AutoHook free limo service. Just text "Autohook" to 55678.
Yes, AutoHook is my client and this a promo...but it's also a free limo so deal with it. I feel I am excused from judgment. For more info check out their event landing page.
3. Download the Driving Sales App
The 2014 app comes up more readily so to avoid confusion. Look for your email from DSES that contains the link - the password is "Cars2016."
4. Follow the hashtags #DSES and #JDPowerAMR
5. NETWORK
Some the greatest people I know and my most memorable moments have been acquired at conferences. Break out of your rut and meet some new peeps.
Vegas Forecast
Now, WHAT to wear? You will see a variety of threads from "just rolled out of bed" to the cover model of GQ. My vote is always business casual. You want to be comfortable but you also want to be sporting your best appearances for networking and to remind you that you are there for business (mostly).
Here's an example:
TIP: Pack good shoes. Just from the entrance of the Bellagio to conference area is 0.3 miles. One year my Fitbit tracked 17,000 steps in one day. I used to be all about the heels, then I realized nobody has ever rejected me personally or professionally for being short so I've ditched the heels and gone with flats. I'm guessing in a few more years I'll be in animal slippers. Till then here are some shoe recommendations for the men.
TIP: When going from the entrance to the events, cutting through the pool area saves time and gets you some vitamin D.
This shortcut shaves 1 minute off your route.
7. Make a plan
With so many things going on and places to be, I create custom maps in Google MY Map that are specific to the event..
If you need any other good tips or want to stay tuned-in to #DSES & #JDPowerAMR, follow @april_rain @digitalrain_inc
Oh, and remember to have fun!
How to Conference in Atlanta
I couldn’t be more thrilled that there is a conference in my hood, but I feel obligated to share the in’s and out’s of Atlanta with the inbound newcomers.
By April Rain
With the Upcoming CBT Conference pending February 9th – 11th at the Omni Hotel in Atlanta, Georgia I couldn’t be more thrilled that there is a conference in my hood, but I feel obligated to share the in’s and out’s of Atlanta with the inbound newcomers. Need any other on the spot advice just tweet @digitalrain_inc or follow our Facebook Page for updates.
Don’t worry friends I’ve got your back.
Welcome to Atlanta
To get you in the Atlanta mood you need to add this to your playlist.
What other shot callers come from ATL?
- Akon
- Andre 3000
- CeeLo
- Ludacris
- Usher
Not to mention: Decatur being Robin Thicke's Destination in Blurred Lines.
Getting around the ATL:
People complain about traffic in Atlanta, but it’s really about timing. Here’s the rule of thumb:
- Between 7am-10am & 4pm-7pm the speed limit is = 2 mph.
- All other times = Autobahn
From the Airport: The MARTA metro rail can be useful it picks up right inside the airport and goes to almost anywhere, including a station right next to the Omni hotel. Costs only $2.25.
There are over 60 streets with the word "Peachtree" in it and over 100 businesses. Don't be assumptive, use Waze. Otherwise, Uber is your best friend!
Lingo: OTP & ITP
The perimeter is the heart shaped freeway that runs along the outside of Atlanta and by heart, I mean as in the organ, not a cutesy Valentine's card. So OTP is the acronym for the suburban minivan driving breeders that live outside the proverbial border. Don’t worry you are safe from slander, the CBT conference is in ITP.
I live 3 miles OTP but my Office is 1 mile ITP So I am super Trendy Urban Soccor mom.
Don't say "Hotlanta" it's annoying, nobody in Atlanta would ever say that. There are places in the US that are hotter and more humid.
Zombie Capitol of the World
The best show in the universe* is filmed just south of Atlanta. On any given day you can see Rick and maybe some walkers. If you’re lucky, you’ll see Alexandria’s outcome. I created a Google My Map so you can locate these filming locations. April's Zombie Map #DidtheWallHold? *Ratings based on author opinion.
Other ATL Based shows:
You can see the High School from Vampire Diaries in plain site in Decatur.
Atlanta may be a big city but it loves the small Little Woman of Atlanta
Shopping
USHER
Need new threads to increase your baller status? Here's my breakdown of favorite places to drop some bank:
Buckhead has side by side upscale malls with Phipps Plaza & Lenox Square . If it's a brand that a Kardashian owns than you will find it in Buckhead.
Want to take your shopping outdoors? Roller Skate? or catch a movie? Then head to Atlantic Station
Looking to take things sub-level? Then check out Atlanta UnderGround (Reviews very from disgusting & unsafe to Awesome, so travel at your own risk).
Legalities:
According to Dumblaws in Atlanta it is still illegal to:
- To tie a giraffe to a telephone pole or street lamp
- Give another man a piggyback ride
- It is illegal for a chicken to cross the road
- Keep a donkey in a bathtub
- Change the clothes on a storefront mannequin without the shades are down
- Carry an ice cream cone in your back pocket on a Sunday
Shameless Promotion:
Catch my CBT session:
- Thursday, February 11th
- 1:30pm
- Fearless & Contagious Branding.
Eat up the Culture:
Don't forget that the ATL is the home of many historic people & events: It was home to Martin Luther King Jr & Gone With The Wind.
The CNN tour is really kind of cool and for those of you who have little Rugrats expecting travel presents, there is a Turner store sporting swag from Adventure Time. I am personally a Lady Raincorn fan.
Want a greasy classic? Varsity Burger has been feeding Atlantans since 1928.
The Coca-Cola tour will let you try beverages from around the world. TOUR
Want real tips?
Then do what we all do and look on Trip Advisor for Best of Atlanta.
Rain on CBT News: Planning for a Better 2016
This episode featured Digital Rain Inc. Founder and CEO, April Rain, who discussed digital marketing strategies for the year ahead.
By Lindsay Kwaselow
On a very special edition of CBT News on Veteran’s Day, November 11th 2015, CBT anchors Joe Gumm and Corinne Lillis began the episode by thanking all our Veterans who have served and protected our country - with a special shout out to all the dealerships out there that hire veterans to represent their company and their brand.
This episode featured Digital Rain Inc. Founder and CEO, April Rain, who discussed digital marketing strategies for the year ahead. With 2016 right around the corner, dealerships are preparing for the New Year and attempting to avoid the mistakes they’ve made in the past to successfully create a unique marketing presence online.
With more and more new tech opportunities evolving, it can be difficult for dealers to choose the right solutions without becoming overwhelmed. April’s advice? First separate your wants from your needs. Differentiate your most critical needs from your wish list. Then narrow down your list to just five things, or five major problems you NEED to solve now. Find the products and technologies available and evaluate the ones that are most relevant to your needs.
It’s much less common that a product simply doesn’t work, but more so that you didn’t take the time to properly evaluate it! Make sure you fully understand both the capabilities and restrictions of a product from the beginning – before and during the launch process.
The next thing to remember is it’s so important to minimize all the clutter and all the noise all the “you should be doing this, and that” and really condense to what are the technologies that will solve your dealership’s current, specific problems moving forward. There’s so much out there and dealers really do need help narrowing it down! Consider the fact that there is no perfect solution. Everything has its pros and cons.
To get ideas of technologies to adopt you can always start with 20 Groups and conferences to see what others in the industry are doing. April suggests reading online reviews on products. There are a lot of different technology products that aggregate reviews. DrivingSales is a great example of a site that aggregates all the reviews of specific vendors in the automotive space.
With digital technologies advancing so rapidly, the line can become blurry between which products are durable solutions and which will become obsolete in six months. While April is a huge fan of trying new things and attempting to make processes bigger, faster, and better, she suggests first taking a step back and asking yourself:
1. What is your budget?
2. What are your capabilities?
3. What kind of staff do you have in place?
4. Do you have the resources to pull all this together and accomplish your goals?
Also ask vendors:
1. Does your product have a trial period?
2. What is the number one reason dealers cancel your product?
After you choose a solution, the next step is making sure that it launches and installs correctly. First follow the “assign-track-measure” mentality. April personally tasks and processes everything. She always recommends utilizing product management software to her clients. These systems are inexpensive and make collaboration a lot easier. April said, “I use Smartsheets because it’s simple for any user to quickly grasp the concepts. If you want something more in depth, my personal favorite is Mavenlink, however Basecamp, Teamwork, and Wrike are very decent and affordable systems.”
Contrary to your marketing strategy, which needs to be unique, your technology platforms can be pretty broad. April advises using a checklist for different vendors to help you identify exactly what you are looking for. Things like: What criteria do I have for this product? How am I going to measure it? And then evaluate each vendor to the same criteria to ensure you’re comparing across the board.
April is also a huge fan of utilizing your team and getting them on board. There will be experts that know the software and it’s always smart to bring in help, whether it’s holding the vendor accountable for training or bringing in an outside expert to train your staff and help launch the product.
Utilizing your team is so important because they understand the operation of your store. They understand what the product will be able to do within your own culture, your own process, and your own habits. With that said, it’s crucial that you always pull your staff into the decision-making process. Staff or angry sales people can kill a product faster than anything especially if they feel like it's being pushed upon them.
Everybody wants to feel like they adopted something or that they were a part of choosing a product that helps sell cars. When you buy a product and just throw it to your staff and say launch it and take care of it – that creates resentment if they weren’t on board with the decision-making process in the first place. Once they are on board or involved, then you switch accountability and ownership to them to make sure that the product is universally trained and utilized and adapted throughout your entire store.
April will be a speaker at the CBT Automotive Conference and Expo in Atlanta February 9th-1tth at the Omni Hotel. Take advantage of early registration through December 18th at cbtconferenceandexpo.com.
Click here to watch April Rain on CBT News.